Why are so many companies creating apps? Is it a data mining thing?
I've been thinking about how so many websites/organizations have apps. Like, my doctor's office has an app. Even just going to the CVS website, I keep getting asked if I want to continue through the app. So I'm wondering, what is the benefit for a company to have an app customers use rather than their website? Does it make it easier for them to collect data on customers? Are customers more likely to use or return to a business with an app? I figure for medical stuff maybe the app is more secure.
These companies get so pushy with them, so I doubt it's just *for a better user experience*. Especially considering apps are constantly sending out push notifications, unless they are turned off. Some sites won't even allow mobile access through a browser and just keep redirecting to the app store for their app.