We live in the best time for marketing your game
Hi everyone. I would like to encourage and motivate all the game developers, who a little bit sad and lost - "why marketing game is so hard today". Maybe it's unpopular opinion, but I think we are living a best possible time when game marketing is extremely easy and available. For some cases it's a matter of several posts and literally clicks. The main misconception is that many of us pointing and blame "marketing" while actually we blame "results of marketing", but not a marketing itself. We refused to admit insanely huge marketing possibilities instead. All the social media services, culture of bloggers & influencers - world can't be designed better for a game development. People scrolling social media apps 24/7, people spend 24/7 sitting near by the screens and playing video games for other huge amount of people watching it 24/7. With all of that happening here and now, I clearly don't understand what we (indie game developers) can complain about. Let's say "thank you" to all of these people! If you are creating a game - think about all these public tools and services here for you. For Free. Just look into this situation from an observer point of view. We live in a best time to marketing your game.
P.S. marketing results of my own game I would consider as "far below expectations", but its does not changing my opinion about a great state of game marketing.