30w revenue, but only 4.2w in my pocket… Is ecom just a slow way to go broke now?
I just finished my year-end books and I am devastated. I hit over 30w in revenue last year, which sounds great on paper, but my actual profit margin was a pathetic 14%. After COGS, shipping, and those insane ad spends, not to mention the endless fees for apps, photography, and freelancers... it feels like everyone is getting rich off my business except me. I spent a year grinding just to be left with scraps. I am putting all my hopes into claude, chatgpt, and acciowork now to see if I can automate the creative and ops side to slash my overhead. If AI can't fix these margins, is it time to just quit and find a better way?