2 degrees, tangential experience, still can’t break into marketing — realistic pivot advice?
I’ve been trying to pivot into marketing for a while now with no luck. Background: BS in Microbiology, MPH with a focus in health communications, and 8 years in healthcare/biopharma where I’ve done a lot of physician-facing content, KOL relationship building, campaign collaboration, and communications work, just never under a formal “Marketing” title.
Every marketing-titled role I apply to wants years of marketing-specific experience I don’t have, even when my actual work overlaps a lot. Communications roles feel like a more realistic entry point but I’m worried they pay less and might not actually lead anywhere closer to marketing.
Trying to figure out if an MBA is really the only way to make this jump, since it feels expensive and slow. Are there specific certificates or one-off courses (Google, HubSpot, etc.) that actually move the needle with hiring managers? Would love to hear from anyone who’s made a similar switch, especially from healthcare/science into marketing.