Aurora, Ontario potential premium location?
I think GoodLife should seriously consider opening a new location inside the closed-down Reno Depot at 140 First Commerce Drive in Aurora, next to the Walmart Supercentre.
The building has been sitting empty for roughly 6 years now, and it’s a massive space with an incredible amount of potential. There’s even a large area on the side where the garden centre was that could be used as an outdoor turf area in the summer months.
Inside, there would be more than enough room for a massive gym floor, pool, saunas, basketball or pickleball courts, recovery rooms, and other premium amenities. There’s also plenty of parking.
For perspective, the current largest GoodLife Fitness location is the Calgary Creekside club at over 48,000 sq. ft. A GoodLife in this building could potentially be close to 100,000 sq. ft., making it the largest GoodLife location in the world by a huge margin. And honestly, I think Aurora is a market that could justify something like that. It’s an extremely busy and affluent community, and Aurora ranks among the wealthiest municipalities in Ontario.
I know Planet Fitness recently opened nearby, but I don’t think it’s really comparable to what GoodLife could offer here. A massive GoodLife with pools, recovery rooms, saunas, courts and other deluxe amenities would be an entirely different level of facility and would appeal to people looking for a much more premium fitness experience.
Don’t get me wrong, the current Aurora location is a great club, but compared with some of the newer and more upscale GoodLife locations across Canada, I really think Aurora deserves an upgraded facility.
The old Reno Depot has been sitting vacant for years, and I honestly think it could be an incredible opportunity for GoodLife. With this much space, they could create something truly unique and potentially one of the best fitness facilities in the entire region.