My team is scared of AI. How do I lead through this without losing everyone
Based in London. I lead a team of 12 in a mid size marketing agency. Since we introduced AI tools for content and analytics, half my team is terrified they will be replaced. The other half is quietly updating their CVs. Productivity is down and morale is worse.
I have been reading about how to lead through technological disruption. There is a difference between managing change and actually helping people feel safe enough to adapt. I am trying to figure out how to address the fear without pretending AI is not coming for some tasks. Does anyone have a framework or a way to talk about this that does not sound like corporate nonsense.