New Streetwear Y2K Brand Shop for Japan
I started my store a while back in 2025. My shop's theme was to sell streetwear clothing worldwide. It was a dropshipping approach, I used to mostly just buy the item once myself, inspect quality etc, and if i like it, I add it to my store. So in this way I don't have to spend on inventory.
I paid fiverr professionals to do some seo in 2025, which actually paid off. One product from my store, went viral. Because a japanese idol fan page had used Google reverse image search to find the idol's dress, and my page popped up first.
This led to me getting around 3K in sales and around 1.6K profit. Along with the sales of the viral product, other products too were selling from my website.
This was when my website was brand new
That's when I decided that I should maybe pursue sales in Japan more.
So recently I have started collaborating more with Asian nano/micro influencers to make reels and post them on my Instagram page (Still only have around 300 IG followers, but majority japanese), I have also hired and agency to run meta ads for me. The influencer content helps us run ads also and test creatives.
For my store, I have recently localized language to japanese now, even currency to yen. The japanese domain of store is decently translated now.
I am missing reviews, and I might add them later. Should I?
My main problem now is, I don't get enough traffic into my store. Its only around 15-30 sessions a day. My ad spend is 10CAD a day.
I did get 1 sale from meta ads when I started 2 weeks ago (pre webpage localization). But thats about it.
My monthly expenditure is around 800-900 CAD including everything. I try to run lean as i am a student still. I need just 25 -30 orders a month to break even and slightly make some profit.
How can I hit these numbers? How can I get more sessions first of all? Maybe without spending more on ads.