u/Cheap-Difficulty-163

First vertical spike was from random japanese media outlet sharing my project, all the others were small fests and trailer

Ugly marketing: it’s a trend prioritizing raw, low-production, and "imperfect" content over high-gloss, professional ads. By mimicking user-generated content (UGC), memes, or simple text, it increases trust, breaks scrolling patterns, and boosts engagement. It thrives on authenticity, often outperforming polished creatives by leveraging a "social media-first" appearance.

I can push out multiple of these before leaving work and they do a little worse then quality content but with a fraction of the time spent! My biggest shorts hit is very ugly! And overtook the previous quality short recently 🏆

Has anyone else engaged in a similar jokey marketing and have it work?

It's been an insane journey from learning Unity3d and programming in general to going full time via government grants. There is still a few years left but i can finally start collecting real feedback.

One thing i'm really excited to get feedback on is player movement! I've been a part of so many discussions here on reddit discussing player movement and i don't think any subreddit has more expertise in the matter.

If you want to check it out (and hopefully critique the playermovement) you can smash that big playtest button on our steam page: https://store.steampowered.com/app/1877250/Nokai/