u/Clean-Ad4235

Been going down a rabbit hole of brand marketing content and want to create something in this space i.e. deep dives into clever/weird/iconic campaigns, the strategy behind them, why some go viral and some flop.

The plan: daily carousels or reels, no face on camera, just analysis and commentary. Think “what made the Barbie marketing machine work” or “why Duolingo’s unhinged strategy actually converts.”

My actual questions:
\\- Is there a real audience for this kind of content, or is it too niche?
\\- At what follower count do brand sponsorships realistically kick in for a non-camera account
\\- Anyone running something similar - what actually got traction for you?

Genuinely trying to figure out if this is a viable path or a slow grind to nowhere before I commit to posting every day.

Been going down a rabbit hole of brand marketing content and want to create something in this space i.e. deep dives into clever/weird/iconic campaigns, the strategy behind them, why some go viral and some flop.

The plan: daily carousels or reels, no face on camera, just analysis and commentary. Think “what made the Barbie marketing machine work” or “why Duolingo’s unhinged strategy actually converts.”

My actual questions:
\- Is there a real audience for this kind of content, or is it too niche?
\- At what follower count do brand sponsorships realistically kick in for a non-camera account
\- Anyone running something similar - what actually got traction for you?

Genuinely trying to figure out if this is a viable path or a slow grind to nowhere before I commit to posting every day.

Been going down a rabbit hole of brand marketing content and want to create something in this space i.e. deep dives into clever/weird/iconic campaigns, the strategy behind them, why some go viral and some flop.

The plan: daily carousels or reels, no face on camera, just analysis and commentary. Think “what made the Barbie marketing machine work” or “why Duolingo’s unhinged strategy actually converts.”

My actual questions:
- Is there a real audience for this kind of content, or is it too niche?
- At what follower count do brand sponsorships realistically kick in for a non-camera account
- Anyone running something similar - what actually got traction for you?

Genuinely trying to figure out if this is a viable path or a slow grind to nowhere before I commit to posting every day.

There are already a couple of such accounts on Instagram that talk about interesting or witty brand campaigns.

If someone were to create a new such account and post at least one carousel or reel a day, will that account eventually earn enough engagement to earn money from brand sponsorships? This would be a non-camera facing account.

I would really appreciate any kind of insight!

I enjoy it every now and then, but I also find it very hard to focus on the giving part when the receiving is so good. I still soldier on, but it’s tricky!

How many of you actually enjoy 69 and what makes it fun for you?

Lufthansa just emailed me this morning telling me they've cancelled my Berlin to Frankfurt flight which was at 10:15 (landing at 11:25). And they're offering me an alternate flight which is at 10:45 (landing at 11:55).

The thing is, my next flight from Frankfurt to Delhi is at 13:20. Which means I'll probably have to go through Immigration at Frankfurt airport I guess.

This new flight leaves me with a 1 hour 25 minute layover at Frankfurt airport. Is that enough time or should I try and look for another alternative?

For example if we were to discuss in the field of Communications, then which sounds more senior and which sounds more vague?

- Corporate Communications Manager, Global

- Global Communications Lead

- Head of Communications

For me it’s spaghetti in tomato sauce. There’s just something about that slightly dried out version the next day that just hits the sweet spot.

Next month I'm going to meet a friend of mine who has 2 dogs: a small Terrier and a big Lab.

I was wanting to buy some treats for her 2 dogs but I genuinely don't know which ones to buy and from where.

Would love to hear what treats your dogs like and enjoy? I've done a quick Google search for shops selling dog treats, but I'd rather not buy blind.