
Why was Reagan so popular amongst Baby Boomers?
In 1984, the first U.S. federal election where all boomers (born 1946-1964) were old enough to vote, Reagan won by an absolute landslide, securing 49 of the 50 states and 525 of the 538 electoral points.
In terms of popular vote, boomer voters (who at the time were between age 20-38) were largely responsible for Reagan’s dominant win as ~ 60% of young people voted for Reagan (even more than the 58% that he received amongst all voters)
Even today, in retrospective, about 42% of baby boomers consider Reagan as the best president of their lifetime. The reasons they state often include the economic recovery of the 80s following a turbulent 70s and the end of the Cold War with the Soviets.
In many ways, Reagan’s popularity amongst American Boomers is quite a similar phenomenon to Obama’s popularity amongst American millennials