Was the BDI theory pushed hard on Reddit as a viral marketing campaign for A James Kolar’s book?
I don’t know, I feel like I never really heard much about Burke possibly killing JBR until 2012. Prior to that it was always a toss up between the parents and an intruder. This was also right around the time Reddit seemed to blow up, and to give a better idea, it would have been contemporaneous with the whole Boston Marathon bombing Reddit sleuthing. It’s like the Reddit of 2012 was a perfect environment for a guerilla marketing campaign to push an “um actually, it not what everyone else thinks, it’s actually this third option that you need to be a really smart super sleuth to understand" narrative and have it take off.