Mainstream success ruins originality
I’ve been listening to hip-hop for basically my entire life. I’m 20 (turning 21 soon), and over the years I’ve gotten pretty deep into both mainstream rap and the underground scene. One thing I’ve noticed is that, more often than not, underground artists make more interesting music than mainstream artists. I don’t mean that in a “look how underground my taste is” kind of way. I’m not trying to sound different or flex that I know obscure artists. I just genuinely think that underground artists tend to have more originality because they’re making music for themselves before labels, trends, or commercial expectations start influencing their sound.
A good example for me is Yeat. I was a huge fan from around 2020 to 2024 because his music felt completely unique. It was instantly recognizable, and nobody really sounded like him. I could already tell things were starting to change after Afterlyfe, and every project after that felt a little further away from what made him special. Then A Dangerous Lyfe was the point where I felt the decline really peaked. To me, it sounds like he’s trying to make music with much broader mainstream appeal. I respect artists evolving, but I think he moved too far away from the sound that made so many people become fans in the first place.
Yeat definitely isn’t the only example. He’s just the first one that came to mind because I’ve been listening to him a lot recently. That’s also why I keep finding myself going back to underground artists. Before they’re surrounded by labels, expectations, and pressure to make bigger hits, it feels like they’re just making whatever they think sounds good. That’s where a lot of the originality comes from. Even when they’re influenced by other artists, they still put their own spin on it. Lil Shine, for example, is obviously influenced by Summrs, but he still made pluggnb sound like his own thing, and that’s what makes it so enjoyable to me. Maybe it’s because underground artists have more freedom to experiment, while mainstream artists eventually start playing it safe. I’m curious if anyone else feels the same way, or if you think this is just nostalgia on my part.