Underrated skill in sales is market analysis
Sales has the reputation of people who are in it for the money and commission driven, which can be true.
I hate those salespeople because they are the ones who gives sales a bad name with a lot of tricks and lies etc to make a sale
I feel being able to do a market analysis and being able to identify new markets/new services is underrated.
Being able to see where a new future product or service is going to change a market means you’ll have less competition and can be the challenger to incumbents.
When SAAS first hit the market, that was a big deal and fundamentally changed how software was sold. But now it’s a standard business model and you have to differentiate in other ways.
That’s why I’ve always enjoyed selling startup services. I think it’s more interesting to find new services to sell to an existing market instead of finding existing services to sell to a new market.