
Why did The Whole Truth drop its "No Added Sugar" claim?
The recipe didn't change. The label did. The Whole Truth's chocolates are still sweetened with whole date powder. However, after an FSSAI notice, the company changed the front-of-pack claim from "No Added Sugar" to "Sweetened with Dates."
FSSAI's regulations don't just look at table sugar. If an ingredient is added for its sweetening properties (such as honey, fruit concentrates, or dried fruit pastes/powders), products generally can't make a "No Added Sugar" claim.
Dates are not refined sugar, but they still contain natural sugars. Always check the nutrition label for total sugars and the ingredient list instead of relying only on front-of-pack claims.