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[APxSwatch] The eight models
So, here are the eight models as shown in Swatch's website.
So much for wait until the 16th.. :-)
Each one has a name in a different language, which translates to 8+color
OTTO ROSSO = Red Eight (Italian)
HUIT BLANC = White Eight (french)
GREEN EIGHT = ...
BLAUE ACHT = Blue Eight (German)
LÀN BA = Blue Eight (Chinese)
OTG ROZ = Could not find out, but seems like OTG = 8 + ROZ = Rose
OCHO NEGRO = Black Eight (Spanish)
ORENJI HACHI = Orange Eight (Japanese) - Yeah, it means orange ( オレンジ )
The ones with small seconds sell for 400 Euros
The others for 385 Euros
Given that the OTG ROZ and the LAN BA have the crown at 3 o'clock, probably a band will appear in the future to use them on the wrist.
Otherwise, all you need to do is set your watch 3 hours late :-)
I wont be queuing outside Swatch, but I think they are nice, and by presenting them as pocket watches, Swatch is actually shaking up the market.
IMHO this is a very good move for AP. That will insert their brand for a very young market. Although it might take 20 years to bear fruits.
But I still don't know what is the long term gain for Swatch.