Evil Dead needs a recurring protagonist.
I was thinking more about what bothers me with Evil Dead Burn and Evil Dead Rise, and I realized my problem has less to do with the tone and more to do with the fact that Evil Dead doesn't really have a protagonist anymore at least not one who feels like the ongoing hero of the franchise. And this isn't an Ash Williams circle jerk post. I love Ash, but his story is over, and I don't think it needs to continue. The franchise shouldn't spend the rest of its existence trying to drag Ash back or recreate him with a different character. But I do think Evil Dead needs someone.
That's part of what has always made Evil Dead such an outlier among horror franchises. In most horror movies, the monster is the real star. You watch Friday the 13th for Jason or A Nightmare on Elm Street for Freddy. Evil Dead eventually became the opposite: you cared just as much if not more about the person fighting the monsters. The Deadites are great villains, but watching someone get absolutely put through hell and eventually become capable of fighting back against them is a huge part of the appeal.
That's also why I loved Evil Dead (2013). Mia worked because, by the end, she didn't just survive the Deadites she fought back and put them on the run. It felt like we were watching the birth of another Evil Dead hero, someone who could potentially carry that struggle forward without simply becoming Ash 2.0. The newer movies haven't really given me that same feeling. Beth was great, and Alice was great, but neither feels like the beginning of a recurring protagonist. I don't get the sense that Beth is going to return, and despite everything Alice went through, she ultimately became a Deadite.
And I think that's my real problem with the direction of the newer Evil Dead movies. We keep getting new groups of characters who encounter the Deadites, suffer horribly, and then the movie ends. There's no longer that sense that we're following someone whose relationship with this evil is becoming personal someone who survives one nightmare and comes back better prepared for the next one.
It shouldn't be Ash. It doesn't have to be Mia, Beth, or anyone we've already met. It could be an entirely new character. But I think Evil Dead works best when it has a hero at its center: someone we can become invested in, someone who grows across multiple encounters with the Deadites, and eventually someone the Deadites have as much reason to fear as we have to fear them.