adding conversion tracking somehow tanked my conversions that was already flowing in?
google search campaign, max clicks strategy, advertising health service for a certain insurance provider. A niche that returns a pretty high CTR at about 17% on average. This was a new account that I didnt bother setting up conversions because the calls/emails were flowing at a PPC that I was happy with. That was until I added conversions to take advantage of a $600 credit offered. I added conversions tracking based on direct google ad calls, calls from the website, and contact form submission and suddenly the actual calls and emails plummeted even thought the CTR has remained the same and I kept max clicks strategy. I'm talking 4-5 leads a day on a $20/day budget to 0-1 leads a day and its been 2 weeks so far of this with the last week upping the daily budget to $40/day.
I am at a loss to why this is happening, any ideas?