u/yuuliiy

we replatformed our commerce backend last year and our marketing attribution has been off ever since, with our MTA numbers contradicting both salesforce and our own holdout tests, and the CRO doesn't trust any of it anymore.

we've been throwing fixes at it. Stood up a fresh attribution model from scratch, ran a 10% holdout on our nurture programs, cross-referenced campaign UTMs against opportunity creation in salesforce, and rebuilt the marketing data warehouse table by table.

some of it helped, but marketing and revenue leadership still aren't on the same page.

so for any b2b marketers who've been through a commerce replatform, how long did it take you to get attribution back to a place leadership trusted?

and beyond the technical fixes, what CRO conversations or rituals helped restore the trust?

i'm a PM doing a lot of user research and i've been pasting long interview transcripts into ChatGPT to pull themes, but they keep blowing past the context window.

So by the time i chunk them up and feed in sections, ChatGPT loses the thread between segments and i lose the themes that show up across the whole set.

so what am i missing here? feel like there has to be a cleaner way to do this.

salam everyone.

i've been spending a lot of time looking at how local food businesses handle their online presence and get new customers, and honestly a lot of the tools out there seem pretty bad. they feel generic and like nobody actually asked business owners what they need before building them.

so i wanted to hear directly from you guys. if you run a restaurant, cafe or bakery in rabat, i'm curious about a few things.

what is the hardest part about getting new customers right now? do you rely mostly on instagram, word of mouth, or something else?

have you ever tried using a local app or platform to promote deals or get more visibility? if yes, what went wrong? if no, why not?

what is the one tool or feature you wish existed that would actually make your life easier?

i'm just trying to understand the real problems on the ground instead of assuming. would love to hear from anyone willing to share.

Hi everyone.

for the last couple of months i've been quietly building something new. honestly as a developer i just got sick of seeing apps popping up left and right that are just done wrong. they feel so generic and it's obvious they weren't built with actual users in mind. i assume they don't serve the business owners right either.

but when you run a place where people come to eat and hang out, giving them a good experience is everything. you are building for us, the people who walk into your stores and sit at your tables. if the tech you use is clunky it just ruins that vibe.

so i decided to just build the right tool myself. something to help your business scale to the moon and beyond lol.

i made it super simple so your customers can find your deals without any hassle and you can manage everything without pulling your hair out. it's a paid subscription since i have to keep the servers running, but i'm giving a really generous free tier for the first owners who jump on board. it honestly covers everything you need to get started and you can try it out completely free before paying a single penny.

i actually already have a few local spots lined up to test it, and i was honestly surprised by how great the feedback was, so now i really want to open this up and help as many other owners as possible

if you run a restaurant, cafe or bakery and want to test this out and help shape it, just send me a message. I'd love to share more details and hear what you actually need.

what is the one thing you wish you had to help you get more customers? what drives you crazy about the apps you use now?

HI everyone.

first off, thank you for your honesty on my last post. i read every single comment, and the consensus was incredibly clear. a few of you joked about needing ibuprofen for our daily headaches, but most of you made a very serious point: you will use a local service if it is actually better than the alternative, not just out of blind patriotism.

someone mentioned that the trust deficit didn't come out of nowhere. you are absolutely right. it comes from years of clunky apps, hidden fees, terrible customer support, and services that just copy foreign ideas without adapting them to our reality. you also pointed out that people are tired of tech gimmicks and want actual, tangible value.

so, i want to follow up and talk about what we are actually building for moroccans. i am not here to promote a brand name today; i just genuinely want your opinion on the core pillars we focused on to fix those exact daily headaches.

to tackle this, we focused heavily on extreme simplicity. you should be able to open the app and instantly know how to use it without any confusing menus or unnecessary steps. it needs to feel familiar and intuitive right from the first click. we also made sure to prioritize a modern user experience. it is 2026, and apps should look and feel great. we spent a lot of time on the design because a good user experience is no longer a luxury, it is a basic requirement.

on top of that, the app is completely free to use. think of it as your digital compass when exploring the city. whether you are looking for a nice cafe or a great dinner spot, the tool itself should never cost you a dirham. finally, we are focusing on real local value. we aren't just copying a foreign app; we are building around exclusive, local deals that actually make sense for our market and our wallets.

we know that trust is earned, not given. we are building this with long-term reliability, data privacy, and actual customer support in mind.

finally, a quick note to restaurant and cafe owners. if you want to try this out, test the waters, and be part of this amazing journey from the ground up, please feel free to reach out. i would love to share more details with you and get your perspective. honestly, the main goal of this entire service is to help you scale your business. we want to give you a tool to control your operations, improve your services, and serve your customers with a smooth user experience that brings measurable impact to your bottom line.

let me know your thoughts below.

salam everyone

we spend a lot of time complaining about the quality of services in morocco, but today i want to talk about the people trying to fix it there are moroccans out there actively building better more reliable services for us, but getting the community to actually adopt and trust them is the hard part i believe that if we want better services we need to support the locals who are brave enough to build them whether by using their products or giving constructive feedback are we ready to support local innovation or is the trust deficit too high.

let me know your thoughts below

it was march 2024 in ubud when my mom forwarded me an IRS letter and i found out my own startup had become partly indonesian.

i had been 19 months into my delaware c-corp's bali era by that point, working out of a co-working space behind a yoga barn, and the email she forwarded had the company name in the subject line, 3 pages of body, and the phrase that caught my eye on page 2 was permanent establishment risk.

the lawyer i hired that month walked me through what it meant, which is that if you operate a US company from a foreign jurisdiction for a sustained period the company itself eventually becomes a tax resident of that jurisdiction.

and 19 months of doing standup from a bali co-working space had made my delaware c-corp partly indonesian (in a way both the IRS and the indonesian tax authority now wanted to discuss).

once i started looking at the rest of the structure i found the same problem at every layer, with 4 european team members as contractors of the delaware entity in countries that did not recognize that as legal employment, 2 indonesia-based contractors working for what the indonesian government now considered a local employer, and the company having operated as a US company for 3 years even though a US company was one of the things we had stopped legally being.

my cfo's friend had been through this herself in 2022, her delaware c-corp had a scattered european team and an IRS letter at the 12 month mark, and she sent me an email titled "welcome to the club" with 3 lawyer contacts attached and a one-line note about what had eventually worked for her.

and that was when i started taking my own rebuild seriously.

eventually, the rebuild took close to a year, and by january our european team was on workmotion, our indonesia contractors had moved through a singapore entity, my delaware c-corp had opened a portuguese branch for the visa office's column, and i had moved back to portugal because i had run out of jurisdictions where i could exist without triggering something.

geography does not solve structure, because the company i had built worked everywhere and was legal nowhere, and the IRS letter was the small price of finding out.

​

the morning i pulled €40,238 of brand-new clothing out of the destruction queue at our distribution center, the only thing i'd worked out was that signing the form one more time wasn't an option.

for context, i spent 6 years working ops at one of the big Spanish fast-fashion distribution centers, ended up as the day-shift manager for our returns and dead-stock handling line, which is corporate-speak for the people who decide what gets put back on the truck and what gets destroyed.

about 30% of every returned shipment ends up in the destruction queue, sometimes because it's been damaged but more often because it's been returned in a region where re-stocking would cost more than the writeoff.

the €40,238 lot that morning was 1,800 pieces of perfect-condition athletic wear that had been returned after a promotional weekend in our German market, in original packaging with tags still on, the only problem was that re-routing it to a market that wanted it would cost the brand more than writing it off and incinerating it.

i called my regional director and asked if i could hold the lot for a few weeks while i figured out another route, he said i had 72 hours or it had to go into the queue as scheduled…

so i paid out of my own pocket to rent a small storage unit and moved the 1,800 pieces over the weekend with my partner's van, and that's how this whole thing started.

once the inventory was sitting in my own storage unit, i had to figure out what to do with it.

couldn't sell it under the brand's name (i was still employed at that point) and couldn't liquidate it locally without the brand's permission either, so i started cold-emailing small fashion brands i'd seen on Instagram who were operating at the size where they'd probably hit the same problem, asking if they'd consider letting me list their dead-stock alongside the lot i'd rescued if i could prove i'd find homes for it without cannibalizing their primary channel.

i used Hunter for some of the brands and FullEnrich for the others to find the right contact (small fashion brands don't list their inventory manager publicly), then the outreach went out through a mix of Lemlist and Instantly with a personalized opener about their specific brand's likely dead-stock situation.

about 1 in 4 said yes to a pilot, which was far beyond my expectations if i'm being honest.

the first half year of the marketplace was brutal, i was still working full-time at the distribution center, then coming home and processing orders, then weekends spent driving to indie brand warehouses to pick up consigned inventory, my partner worked construction and would help me load his van whenever he had a Saturday off, we did this for a full year before i could quit the day job.

for the tech backbone, i needed something that could handle multi-brand catalog with condition grades (new-in-tag, no-tag, slight imperfection) and that wouldn't collapse when i hit my first big drop.

so i tested Shopify Plus, briefly considered building on Vendure, trialed Mirakl, and landed on SCAYLE because the OMS handles SKU variation at the level i needed, and because i'd talked to a few people in the second-life fashion space who'd been on it without complaints.

for operations, i hired a part-time coordinator in Lisbon through Workmotion to handle brand communications and listing approvals.

she works 20ish hours a week and the contractor structure means i don't have to figure out cross-border employment paperwork from a warehouse-manager background that didn't prepare me for any of that.

for brand onboarding i record walkthroughs (mix of Loom and Claap based on length) and send them async, partly because most of these brands have 2-5 person teams who can't take a 45-minute meeting during their workday, and partly because the recordings let new brand contacts watch the same onboarding their predecessors saw, which has saved me from explaining the same thing twice or thrice.

every 3 months i interview 10-12 brand partners about what's working and what isn't, and i pipe the recordings through BuildBetter to see what keeps coming up across the calls.

without it i was missing stuff that only showed up when i could see all the interviews in one place, the most recent batch showed me that brands were avoiding listing certain SKU types because they were worried about brand perception, which i would have missed if i'd been processing the interviews individually.

now the honest breakdown for anyone interested…

i work with 64 indie brands routing dead-stock through the platform, around 1,400 SKUs at any given moment (rotating because dead-stock isn't permanent inventory), €68 aov, about 380 orders per month.

commission revenue at 20% is roughly €5,170/month, then 28 of the brands pay €150/mo for the featured tier with newsletter placement and priority slotting, another €4,200/mo.

total around €9,370/mo gross, net profit about €7,400 after platform fees, payment processing, the contractor at €1,100/mo, and the bigger storage facility i now rent properly.

in the year and a half or so since i quit the day job, we've routed about 22 tonnes of clothing away from destruction.

that's the number i care about and the one i lead with when i pitch new brand partners.

time investment now is about 3 hours a day, check the dashboard, approve new listings, handle any escalations the contractor can't, write one piece of content per week about what we're seeing in the data.

the rest of the day i either spend on the destruction-prevention advocacy work (talking to other ops people at brands who want to do something but don't know how) or with my kids.

i know for instance that €9k a month isn't life-changing money but it's mine, every brand we work with avoids both the destruction cost and the deep-discount channel-conflict problem, and 22 tonnes of clothing got to live a second life, so i'll take that.

now i know that was long piece but i tried sharing every detail with no holding back…

and if anyone wants to dig into the brand-routing mechanics or how the condition-grading system works for the catalog, drop questions below.

thanks for reading

bounce rate is creeping past what my sender warmup can absorb, and i can't tell if the problem is the verifier i'm running or the source list itself.

mostly hitting it on european data where catch-alls feel like a coin flip, addresses coming back valid then bouncing within the week, or getting flagged risky when they're fine.

trying to figure out what you guys are running for the verifier step before a cold push because apparently, the price-per-credit ranges so wide it's hard to tell what i'd be paying extra for.

open to stacking 2 if that's the move, just don't want to pay for the same false positives twice.

btw i've seen a post in here around the same topic a while back but i can't seem to find it, a few options like ZeroBounce, FullEnrich and NeverBounce got thrown around but i'm not sure which one held up on european data.

thank you

i'm a PM at a healthtech SaaS company and for the last few years our roadmap has been driven by one customer (a large hospital network) that represents almost a third of our ARR and the bulk of our feature requests.

so when their VP of clinical ops says they need something we usually find a way to ship it because they've been with us since the early days and losing them would put us in real trouble.

after enough of this i'd stopped questioning whether it was working for the rest of our base, even though the long-tail of mid-market customers was growing slower than i wanted and SMB churn was creeping up, because i kept telling myself those were go-to-market problems that better sales motion would fix.

i couldn't shake the feeling that we'd been building for the wrong shape of customer, so over a long weekend i pulled a year of sales calls and CS check-ins and onboarding sessions and renewal interviews and dumped the whole archive into 8 different AI synthesis tools i'd been collecting trial accounts for…

Dovetail, Notably, Marvin, Sprig, Condens, BuildBetter and Reduct and Aurelius, because i wanted to see what would come up when i wasn't the one filtering it.

the hospital network was asking for highly specialized workflow features tied to their specific ICU configuration, but the mid-market customers were telling us the same 4 things across hundreds of calls:

faster onboarding, simpler integrations, basic reporting and a way to manage multi-site users without spreadsheets.

and we'd been deprioritizing all of them since the early days because the hospital was the bigger check and their asks always went first.

we reshaped next quarter's roadmap around the mid-market asks even though our biggest customer is unhappy and our VP of sales has lost weight from the renewal conversations.

the long-tail churn has flattened since we made the change and we're closing more deals than we have in a year, and i don't think any of that happens if i hadn't gone back to the calls.

head of engineering came in monday off the back of a friend's leaving drinks asking why his friend was hitting 10% capital gains on his option exercise while we were quoting him 45% income tax + 2% NICs.

spent the rest of the morning with him and his accountant working through the EMI scheme that our delaware C-corp parent makes impossible to access.

he's going to owe HMRC £38,400 more than his friend on a comparable exit, since our parent is a delaware C-corp, while his friend's parent is a UK trading entity registered under £30M gross assets, and the entire delta is because EMI tax treatment requires both a UK-incorporated issuing company AND direct employment by it, and our delaware setup can't satisfy the issuer condition.

he didn't know EMI was a thing when he signed his offer (i didn't either), our delaware corporate lawyer didn't flag it on the equity plan rollout, and the whole setup looked fine on paper until his accountant did the side-by-side spreadsheet with his friend's grant that same evening.

for context, payroll runs through Deel for LATAM and Workmotion for the EU side, with a small UK trading subsidiary we set up a few months back to direct-employ our UK hires onto local payroll, which works fine but options issued from the delaware parent before the UK sub existed don't get retroactive EMI treatment.

our UK corp lawyer is scoping a top-up grant from the UK subsidiary to offset some of the tax hit, but there are real trade-offs, it restarts the 24-month BADR qualifying period clock from scratch, creates plan parity issues against the US team we'll need to manage, and runs around £8-12K in legal and accounting setup before any tax savings.

the cleanest pattern he's seeing in similar US-parent setups is grandfathering the existing delaware grants and routing all new UK senior grants through the UK entity going forward, which at least stops the gap compounding without forcing an awkward conversation about differential treatment.

for any UK-based founders who've run a US-parent + UK-senior-hire equity structure, how did you handle the cost split between parent and employee on the EMI gap, and did the grandfather-plus-new-UK-grants approach hold up over time?

​

If you got laid off because a company replaced your role with "AI", and then that whole AI hype train inevitably flops and they realize they messed up... would you ever go back to that country or company if they offered you your job back? Or is the bridge burned forever?

Casablanca is modernizing at an incredible pace, but our local digital infrastructure is failing to keep up, new infrastructure, major financial hub upgrades, incredible new spots, and an amazing energy. But when it comes to the digital side of our city, it honestly feels like our local tech services are getting left behind

Most local apps or websites we rely on feel clunky, outdated, or just plain frustrating to use. We live in a cosmopolitan city; we deserve software that actually feels premium, seamless, and high quality

If a team of talented local developers and designers sat down today to completely rebuild a service for casablanca from scratch, with flawless user experience and zero glitches, what should they build first?

What local services desperately need a high quality upgrade?

The standard annual physical is the most useless ritual in modern medicine and i'm convinced most people just go along with it out of habit.

​

you go in, they check your weight and blood pressure, maybe run a basic panel, the doctor glances at it, says everything looks normal, sends you off for another year. normal compared to what though. a population average that already includes a ton of people quietly sliding into metabolic disease. by the time something reads out-of-range on a basic panel it's usually been trending the wrong way for years and nobody was watching.

​

what actually changed things for me was running a wide panel a few times a year and watching the trend instead of the single snapshot. there are a few services built around this now like Function Health and Lucis which runs 110+ biomarkers and puts the trend in an app instead of a pdf you lose in your inbox. The latter actually caught my ApoB and fasting insulin creeping up while my regular physical still said i was fine.

​

One basic panel a year and hope is not preventive medicine, it's just paperwork.

​

Anyway, die on this hill with me or tell me i'm wrong

https://preview.redd.it/doa3mvvna38h1.png?width=4322&format=png&auto=webp&s=0181f15bde5cf5c72488a3b487f6c37ebefdebea

Hey everyone,

Tangier is changing fast. Look around, new infrastructure, gorgeous coastal upgrades, incredible new cafes, and an amazing energy. But when it comes to the digital side of our city, it honestly feels like ourlocal tech services are getting left behind

Most local apps or websites we rely on feel clunky, outdated, or just plain frustrating to use. We live in a cosmopolitan city; we deserve software that actually feels premium, seamless, and high quality

If a team of talented local developers and designers sat down today to completely rebuild a service for tangier from scratch, with flawless user experience and zero glitches, what should they build first?

What local services desperately need a high quality upgrade?

Are we talking about a better way to find small taxis and transport, an app to discover local events and culture hubs, or a cleaner real estate platform for rentals? What digital service makes you think, "man, I wish someone would rebuild this the right way"?

let me know what you guys think!

For 3 years I just assumed this was my baseline now. Tired by 2pm, cold hands, hair coming out more than it should, the kind of brain fog where you reread the same email 4 times. Every GP visit ended with "your bloods are normal, maybe it's stress."

What I didn't realise is that normal and optimal aren't the same line. My ferritin came back at 11. Technically inside the range, so it never got flagged, but 11 is basically the floor and plenty of people feel awful well above that.

I only found out because I paid for a fuller panel that printed the actual figure instead of a tick box. Ferritin 11, B12 sitting near the bottom too.

Started iron under my GP's guidance after that, and the 2pm wall is mostly gone.

If you keep getting told you're fine, ask for the number. "In range" can hide a lot.

I am really trying to fix the handoff between my CS team and product and would take real input from anyone running this at similar scale.

we're at 90ish enterprise accounts and my CSMs run maybe 180 calls a month, and there's another 1200 or so support tickets a month sitting in Zendesk. the problem isn't that we don't hear customers, it's that what they tell my team on a call basically dies in a CSM's notes and never reaches product in a shape they'll act on. by the time it gets to a QBR slide it's 3 weeks stale and stripped of the actual customer.

shortlist right now is Gong, Dovetail, and BuildBetter, and all 3 get pitched as the fix for exactly this, but the public pages read close enough that I can't tell where the real difference is without operator scars.

specifically trying to compare how each one handles call signal and ticket signal in the same view (most of our churn risk shows up across both), whether the themes carry the original customer and the revenue context when they reach product, and how the pricing behaves above 50 seats since the listed pricing stops being honest there.

if you've run this eval as a CS leader and not a PM recently, which one actually shipped, and which had a constraint that broke after onboarding?

27M. I value intention and patience. I’m looking for a kind, emotionally mature partner who wants a stable, serious relationship and no rushing. When I’m not working, I decompress with house music or gaming. If you’re grounded and looking for something real, I’d love to connect

This is a question that i keep going back and forth on and i don't have a clean answer to. over the last while i've automated a real chunk of what i used to do by hand. the routine follow ups and internal stuff run on their own through relay now, the posting runs on a schedule through ordinal, a bunch of the little operational glue just happens without me touching it. and on paper this is exactly what you're supposed to do, free yourself up, work on the business not in it, all of that.

But there's this weird feeling that's crept in that i wasn't expecting. some mornings i look at what i actually did with my hands that day and it's almost nothing, i approved a few things and made a couple of decisions and the machine did the rest, and instead of feeling like a genius i feel oddly like a fraud, like i've automated myself into being a guy who watches dashboards. and i can't tell if that's a real problem or just my brain being weird about not feeling busy, because the outcomes are genuinely fine, arguably better than when i did it all manually and was tired and dropping balls.

So where's the line for you. is there a point where you deliberately keep doing something by hand even though you could automate it, just to stay connected to the actual work, or is that sentimental nonsense and the whole point is to remove yourself from as much as possible and get over the feelings about it. i think i genuinely don't know what the healthy version of this looks like and i'm curious whether people further down this road feel more free or more disconnected