




it feels like recently theaters have been being used more and more for fans of existing things to have collective shared experiences watching things rather than exclusively a place to see new movies early. this is especially prevalent with episodes from series being theatrical, and indie productions
is this just selection bias or is this a new phenomenon?
specifically, rather than just long run theatrical movie releases being in theaters, a lot of one-off theatrical events are happening for franchises that already have a lot of fans who don't necessarily have to go to the theater but CHOOSE to because they want to engage in fandom culture in person. a lot of these are series premiers/finales rather than movies, and a lot of these are indie productions.
my best guess is that gen Z especially is extremely prone to engaging in fandom culture, which is primarily online. theaters/studios see this and understand they can cash in to fandom culture by showing certain fandom culture media in theaters. it allows people in fandoms to engage in their fandom in person without needing to attend a convention or work hard to make meetups happen. most of these examples ive listed are series, which are much easier to build up good will from fandoms than movies are.
gen z people also "grew up" during covid, with many being teenagers, around the time of their life that they might start engaging with fandom culture more. covid pushed a lot of teenagers onto the internet much more, increasing the chances theyd engage with fandom culture even more. a lot of people have already talked about theaters losing relevance due to covid, so i wonder if theater execs know this and are wanting to "win back" these fandom types to theaters. and on a personal level, as a gen z early-twenties person who was a teen in covid, i dont really go to the theater much anymore for theatrical releases, but i did go see TADC in theaters and am planning to see Jet Lag in theaters as well. if it is an intentional strategy, its working!