[FOR HIRE] Retail Consultant & FMCG Buyer | SKU Rationalisation, Range Curation & Margin Optimisation for Emerging & Established Brands
Are you struggling with inventory bloat, shrinking margins, or trying to get your products onto supermarket shelves? Stop guessing what retail buyers want and work with someone who has actually spent years making those decisions from the other side of the desk.
I am an active, full-time Australian Retail Buyer and Supermarket Category Manager who has managed massive product portfolios for national networks of 500+ stores. Over my career, I have bought and managed ranges across a vast array of major supermarket categories, including food, non-food, and liquor. My hands-on commercial experience spans highly competitive sectors, ranging from fast-moving impulse buys like soft drinks, potato chips, chocolate, and ice cream, to essential everyday grocery categories such as toothpaste, pet food, sunscreen, and household storage containers.
Let’s be completely honest: the internet is flooded with "e-commerce coaches" and "marketing influencers" who took a weekend course, learned some buzzwords, and now claim they can scale your brand. They don’t know how retail margins actually work, they don't understand distribution logistics, and they have never had to manage a physical shelf layout. I live and breathe real-world corporate retail every single day. I know exactly how supermarkets evaluate data, why products get de-listed, and precisely what it takes to get a brand on a shelf and keep it there.
Investing in professional range analysis isn't an expense—it's genuine risk mitigation. If you choose to go it alone, the risk is keeping dead weight SKUs that tie up your cash flow, guessing your true margins while inflation eats your profits, or getting rejected by retail buyers because your product range isn't commercially viable. One bad production run or a failed retail pitch can easily cost you tens of thousands of dollars.
The reward of hiring a professional outweighs that risk entirely. Together, we will strip away underperforming inventory, insulate your margins against supply chain shifts, and ensure you walk into retail pitches with clean, bulletproof data that speaks a buyer’s language. You get actionable corporate retail strategies applied directly to your business.
Through my SKU rationalisation and range curation services, I identify and eliminate slow-moving inventory to maximise your capital efficiency. I also streamline your portfolio so you only present high-margin, high-performing items that commercial buyers actually want to stock, while running deep-dive data cleanups to insulate your profits from rising supply chain costs.
For brands with under 500 SKUs, my rate is $225 per hour for flexible, data-heavy analysis tailored for small-to-mid emerging brands. For portfolios with over 500 SKUs or more complex data setups, I offer fixed project-based pricing that includes complete margin protection strategies and a full data cleanup.
Don't let inefficient inventory drain your cash flow or stall your growth. Send a Direct Message today with your current SKU count and your primary retail goal, and let's fix your range and protect your bottom line.