Solo technical founder with a live app, weak at marketing. When is the right time to bring on a cofounder?
I'm a solo founder in India (recent CS grad) building CRUIZR, a motorcycle community app for Indian riders. It has live GPS group ride tracking, free intercom, crash alerts, riding clubs and offline maps.
Where I am right now:
- The app is built (React Native + Spring Boot) and is in open testing on the Play Store
- I'm working on it full-time, with no funding and no revenue yet
- Early testers have given me mixed engagement, and some have been very active
- I'm now moving from building to marketing: club partnerships, QR stickers and pamphlets in Delhi NCR, and Reddit and Instagram outreach
My problem: I'm a strong developer, but I have zero marketing or growth experience, and that is now the main thing holding the product back.
A friend has offered to join as cofounder for a 50/50 split. I'm not actively searching for a cofounder, and I'm unsure whether to bring someone on now or wait.
I'd appreciate hearing from anyone who has been through this, especially what you'd do differently.