u/SocialNoel

So Mondelez, the company behind Bournvita, just withdrew health claims and nutrient comparison ads from Amazon and other e-commerce platforms after FSSAI sent them a notice. This isn't the first time either, Bournvita came under fire back in 2023 over its sugar content and how it was being marketed to kids.

Image courtesy: Live Mint

Here's what actually changed on the pack:

Before: boldly marketed as a "Health Drink." Now: category changed because FSSAI ruled "Health Drink" has no legal definition.

Before: comparison graphics claiming superiority over regular milk/diet. Now: withdrawn from e-commerce listings and ads.

Before: "Inner Strength" messaging and growth metrics aimed at school children. Now: shifted to standard flavour profile and basic dietary facts.

Growing up, Bournvita was non-negotiable in most Indian households. Your mom put two spoons in hot milk and that was your health drink. Nobody questioned it. The brown powder in the tall jar was basically parenting infrastructure.

Now FSSAI is saying the claims were never properly backed. Not that it's unsafe, but that what they were promising on the pack didn't hold up under scrutiny. And if the health claims were never really proven, what were we drinking all those years?

Still buying it for your kids or have you switched to something else? And if you switched, to what?

Source: The Hindu, Aug 25 2026

Seeing protein bars at every price point now. INR150, INR80, INR40, and I even saw one brand claiming INR20. Twenty rupees. At that point I'm wondering are we talking about actual protein or is this just chikki in a fancier wrapper. In some contexts they are called energy bar.

Courtesy: Freepik | Chickis or Protein bars or Energy Bar.

Not being a snob about it. Chikki has peanuts, jaggery, decent enough protein if you think about it. But there has to be some floor price below which you can't put real whey or casein or even decent plant protein in a bar and still make money on it. Right?

Does this beat our desi version of channa + gudd?

What's the cheapest protein bar you've tried that actually felt legit? And is there a price where you just stop trusting the label?

So Barista just launched protein coffees with ITC YogaBar across 500+ cafes. You can get an Iced Caramel Whey-chino or a Mocha ProMuscle Shake. You can even ask them to add YogaBar whey protein to your regular latte or cappuccino.

Barista X ITC YogaBar Brewing Protein Coffee

On one hand, I get it. You're already stopping for coffee, might as well get some protein in. Saves carrying a shaker to the gym. On the other hand, we've gone from protein bars to protein bhujia to protein coffee in like two years. At what point does "add protein to it" stop being innovation and start being just a marketing play?

Also curious about the price. A regular Barista coffee is already 250 to 350. Add protein and you're probably looking at 400+. At that point you could just drink your coffee and eat an egg.

Anyone tried it yet? Does it taste like coffee or does it taste like coffee that's trying too hard?

Sting Asked to Remove the Energy Drink Word from Sting Cans

PepsiCo has already started removing the word "energy" from Sting cans and bottles after FSSAI told them to. Not just them, Hell Energy, and a few other brands got the same notice. Apparently calling something an "energy drink" without meeting specific standards isn't allowed anymore.

Which is funny because Sting was never really an energy drink in the way Red Bull or Monster positions itself. It was basically the thing you grabbed from the office canteen or a Blinkit order when you needed something sweet and cold to get through the afternoon. Now the can looks the same, tastes the same, but can't say what it used to say.

But this got me thinking. That 3 to 5pm slump is real and most of us are reaching for something, chai, coffee, Sting, some electrolyte mix, a protein bar, those new caffeine gummies that keep showing up in ads. What's your go-to when you hit that wall in the afternoon and actually does it work or is it just habit at this point?

So FSSAI has been going after food brands for misleading labels and some of the specifics are wild.

#FSSAIAction

Dabur got pulled up for selling an Ayurvedic medicinal oil as edible oil. Not a label tweak, a whole product categorisation problem. Emami's brand is literally called "Healthy & Tasty" and FSSAI questioned whether the name itself creates a false impression. Livyor quietly removed "vegan" and "healthy" from their Roasted Edamame Beans packaging, said it was printed "due to lack of awareness." Eat Better Ventures had a "No Added Sugar" claim on ladoos that were being compared to regular ladoos in their ads. Lotte, Amway, Bonn Biscuits all flagged for throwing "100%" on their packs.

The regulator's point is simple. These words sound like a guarantee but they're not always backed by anything. And honestly I've fallen for it. Picked up stuff more than once because the front said "healthy" or "no added sugar" without flipping over to read the back. Guessing I'm not the only one.

What's the one label claim that gets you to pick something up without thinking twice?

Source: [Times of India, Aug 19 2026] [The Logical Indian, Aug 18 2026]

So Barista just launched protein coffees with ITC YogaBar across 500+ cafes. You can get an Iced Caramel Whey-chino or a Mocha ProMuscle Shake. You can even ask them to add YogaBar whey protein to your regular latte or cappuccino.

Barista X ITC YogaBar Brewing Protein Coffee

On one hand, I get it. You're already stopping for coffee, might as well get some protein in. Saves carrying a shaker to the gym. On the other hand, we've gone from protein bars to protein bhujia to protein coffee in like two years. At what point does "add protein to it" stop being innovation and start being just a marketing play?

Also curious about the price. A regular Barista coffee is already 250 to 350. Add protein and you're probably looking at 400+. At that point you could just drink your coffee and eat an egg.

Anyone tried it yet? Does it taste like coffee or does it taste like coffee that's trying too hard?

Building an open-source SOS pendant for elderly parents (personal project). Stuck for weeks trying to get the A7670E modem to respond to AT commands from the ESP32-S3. Hoping someone here has cracked this exact board.

Hardware: Waveshare ESP32-S3-A7670E-4G (V2.0) — photos attached (front and back)
IDE: Arduino IDE 2.3.10, macOS (M-series)
SIM: Jio 4G, inserted correctly

Confirmed correct per Waveshare support:

• Board power switch ON, blue PWR LED solid
• All 4 DIP switches on back (CAM/HUB/4G/USB) set to ON
• Antenna clicked onto MAIN port (IPEX)
• UART: ESP32 GPIO17 → A7670 TX, GPIO18 → A7670 RX, 115200 8N1

https://preview.redd.it/gh9vao8pm4jh1.jpg?width=1600&format=pjpg&auto=webp&s=2447c5a526286ca2d041fee88425b50f08cddb05

What I've tried:

1. Waveshare's AT test sketch — first attempt returned a single garbled ? character. All subsequent attempts: no response.
2. Swapped MODEM_RX/MODEM_TX in code — no change.
3. Waveshare's autobaud scanner sketch — cycles through 15 baud rates from 300 to 3686400. Result: "No A7670 response found" at every rate. (screenshot attached)
4. Confirmed DIP switches and antenna seating multiple times.

https://preview.redd.it/k43gyknrm4jh1.jpg?width=1600&format=pjpg&auto=webp&s=2aa07672eeed05f75a88a051679c014aca708499

Where Waveshare left it:

• Confirmed pin definitions
• Suggested firmware reflash via their Windows-only tool (A76XX_A79XX_MADL)
• Redirected me to sales channel for hardware defect determination

https://preview.redd.it/hou1jkgum4jh1.png?width=2982&format=png&auto=webp&s=d89fea4744a163469bcefbe5b01ed7216c03ab06

My questions:

1. Anyone else seen this exact "garbled once, then silent" pattern on the A7670E?
2. Any way to reflash the modem firmware from macOS (Docker, Wine, alternate tool)?
3. Any diagnostic step I'm missing before I conclude the modem is dead?
4. If I do need to reflash — anyone done this successfully on this specific board and willing to share the process?

Happy to share more logs, wiring shots, or the exact sketches used. Thanks in advance — this project matters to me.

Came across this, Protein Bhujia by Goodly Protein. 31g protein per pack, made with jowar, ragi, chickpea, rice and soya, baked not fried, no palm oil. Been sitting in my Amazon cart for two days now.

299 for two packs works out to around 193 per 100g, which is a lot more than regular sev or bhujia. Not against paying more if it's actually good, just don't want to spend that on something that tastes like sad, healthy cardboard.

goodly protein

Has anyone tried this or something similar? Does the taste and crunch hold up, or is it one of those things that's better in theory than in the bowl?

I couldn't find that one place for honest conversations around what we do to replenish ourselves and our loved ones, the vitamins, protein, gummies, drinks we're all trying these days. Whatever conversations exist feel scattered, spread across random threads, Amazon reviews and WhatsApp forwards, never in one place. Every other week there's a new brand on Amazon, 1mg, Blinkit, Zepto or Instamart promising something, ready-to-eat protein, ready-to-drink shakes, on-the-go bars, pre-workout scoops, post-workout recovery, that one sachet you throw in your bag for the 4pm slump at work. And now with half of us on or around Ozempic and Mounjaro, there's a whole new wave of muscle-support and GLP-1 nutrition brands showing up too. Half the time you have no idea if any of it is worth it or just good marketing.

So this is the place for that. Did a multivitamin actually make a difference or was it a placebo? Did a protein bar taste like cardboard? Noticed a brand quietly change its formula or packaging? Confused about a claim on the label and want a second opinion before you buy? All fair game here.

Few things to keep this real:

• Talk from your own experience, not what you read in an ad
• If you work for a brand, be upfront about it, don't post like a random customer
• Naming the actual brand and product helps more than being vague about it

I'll go first in the comments. Drop a brand you have strong feelings about, good or bad, and why. Let's get this going.

Lately I have come across a couple of Claude Skills for Google Ads, but not sure how to select one that comes close to what you are looking for. Or if I were to put it like this: What do i need to look in for Claude Skills for Google Ads. I am looking more from Keywords Research for B2B audience. Audience Understanding or Segmentation. and Optimization of Ads.

Lately I have come across a couple of Claude Skills for Google Ads, but not sure how to select one that comes close to what you are looking for. Or if I were to put it like this: What do i need to look in for Claude Skills for Google Ads. I am looking more from Keywords Research for B2B audience. Audience Understanding or Segmentation. and Optimization of Ads.

Hey everyone,

I'm looking for fresh perspectives on optimizing for the new "Ask Maps" / conversational AI features in Google Maps, specifically for B2B clients (e.g., agencies, industrial suppliers, consulting firms).

I understand the basics for B2C (detailed menus for restaurants, "vibe" checks for cafes), but I'm trying to crack the code for high-ticket B2B services where foot traffic isn't the primary goal—trust and capability matching are.

Current hypothesis:

Treating the GBP "Services" tab as a semantic database for the AI.

Pushing for long-form reviews that mention specific deliverables (to feed the AI's context window).

Using Google Posts to signal "active" status for specific service keywords.

Questions:

Has anyone seen a correlation between Google Posts frequency and surfacing in conversational queries (e.g., "find a supplier who has stock of X")?

Are you structuring "Service Area" pages differently on the site to help Maps connect the dots?

For B2B brands without a showroom, are you focusing more on employee photos/office interior shots to establish entity trust with the AI?

Any anecdotal wins or failures with Ask Maps so far would be huge. Thanks!

Hey everyone,

With Apple recently streamlining everything into the unified Apple Business platform,

I’m looking into whether it's worth the time to list and optimize local Indian businesses there.

We all know Google Business Profile (GMB) is king for local SEO in India, but I'm curious about the actual impact of Apple's ecosystem here—especially with features like Apple Maps, Siri search, and the newer Business Caller ID.

I'd love to get your insights on a few things:Is it advisable?

Are you guys actively recommending Apple Business Connect to your Indian clients, or is the ROI too low compared to Google?

Niche relevance: What kind of businesses do you think this is actually advisable for? (e.g., premium/luxury brands, high-end retail, tech hubs, or does it make sense for general local shops too?)

Real-world results: Has anyone here actually tried it for an Indian enterprise or local business? What have your learnings been regarding verification hurdles, traffic, or map discovery?

Looking forward to hearing your experiences and learnings.