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Revenue growth is not everything, but a clean, consistent chart usually tells you a lot about the quality of a business.
Here is my ranking:
S Tier
$NOW — ServiceNow
This is the crown jewel of revenue charts.
High growth, consistent growth, and still scaling. I do not think I have seen a prettier revenue chart.
A Tier
$MSFT — Microsoft
Almost Costco-like consistency, but with much higher growth.
Revenue slowed in 2023, but growth is picking back up. Sticky subscriptions make this one of the cleanest mega-cap charts.
$NVDA — Nvidia
The post-2023 revenue growth is almost impossible to comprehend.
Very few mega-caps have ever grown like this, but the cyclicality keeps it out of S tier.
$MA — Mastercard
Very consistent, high-quality growth.
Revenue grows alongside global spending, digital payments, and card volume. This might be S tier if COVID had not distorted the chart.
$ADBE — Adobe
One of the most linear revenue charts I have seen.
Not parabolic, just steady 10–20% growth for years. Most software companies would kill for this chart.
B Tier
$COST — Costco
Extremely consistent, but lower growth.
You know what you are getting, and you know roughly what the average year will look like. Not the fastest-growing chart, but one of the most reliable.
$AVGO — Broadcom
Strong recent growth, but more cyclical than the cleanest compounders.
Great business, but the 2017–2023 portion of the chart was not flawless enough for A tier.
$AMZN — Amazon
This one may surprise people.
The chart is still excellent, but growth has slowed from more than 20% to the low-to-high teens. Still reliable, but the old growth rate is missing.
Without the explosive growth cycle, this would probably rank much lower.
C Tier
$TSLA — Tesla
The 2020–2023 growth was incredible, but revenue has basically gone nowhere since.
The chart could improve quickly if the next growth cycle arrives, but right now it is difficult to rank it any higher.
D Tier
$NKE — Nike
This is the definition of a value trap to me.
Slow growth turned into no growth, while On and Hoka continue taking brand share. I would not touch this right now.
What would you move up or down?