I spent 7 days creating a ~240-page ebook and now I have 0 audience — how would you market it?
Hey everyone,
I recently decided to try building and selling my own digital product.
I spent around 7 days creating a ~240-page ebook aimed primarily at college students, fresh graduates and beginners who want to explore realistic ways to build side income.
The idea was to create something affordable enough for a student to actually buy, while still packing it with practical information and frameworks instead of generic "make money online" advice.
It covers things like:
- Choosing a useful skill
- Freelancing
- Digital services
- AI-assisted work
- Building a portfolio
- Becoming marketable
- Finding your first clients
- Improving your positioning
- 30/60/90-day roadmaps
- Practical worksheets and frameworks
Basically, I wanted it to take someone from:
"I want to make extra money"
to:
"I know what skill I'm going to work on, how to develop it, and what my next steps should be."
I've kept the price very affordable for students, because I don't want the product to feel like another expensive online course. The goal is to give beginners a lot of useful material for a small price.
The entire thing is now finished — ebook, cover, payment page, delivery system, everything.
And now I've reached the funny part:
I have basically ZERO audience. 😂
So I'm trying to figure out what I should do next.
Would you recommend:
A) Building an Instagram page organically around freelancing, digital skills, AI and student side income
B) Starting with a small advertising budget and testing whether people actually buy
C) Doing both — organic content + a very small ad test
D) Forgetting ads for now and focusing on Reddit, YouTube Shorts, student communities, etc.
I'm particularly unsure about spending money on ads when I have 0 audience and no previous advertising data.
If you've launched a digital product from scratch before, I'd really appreciate your advice.
Would you spend money on ads at this stage, or build an audience first?
I'm not looking for a "get rich quick" strategy. I just want to get my first few genuine customers, learn what works, and improve from there.
Any advice is appreciated 🙏