How to create "playbooks" as content?
Background: My company is trying to gain first-mover advantage in a relatively niche space within AI/agentic AI. Based on my research, our ICP (a non-technical audience) doesn't know much about agentic AI beyond the hype. Their understanding is likely limited to ChatGPT/Claude, and for the technically adept, MCPs/workflows/etc.
I've been tasked to create playbooks around agentic AI for our niche (i.e. agentic AI for HR professionals – HR is just an example). It's my first time working on a playbook so I don't really know how best to go about this.
Category education is pretty straightforward to me. What I struggle with is the actual playbook. I've seen a few examples and they range from product-led tutorials ("this is how you achieve X with Claude, but you can also do it with our product") to consulting type playbooks ("this is how you manage your people, operations and policy around AI") to whitepapers ("this is what X means" "here are 5 generic use cases").
Curious to know what have been effective for managed services where we also want to showcase the product (i.e. "agentic capabilities")? Technically, prospects don't get to use the product as we are in the business of managed services. The product is more for internal use but it has been advertised as "agentic".