What tools do you use to research competitor/benchmark accounts on Instagram and YouTube?
Trying to reverse-engineer how certain accounts grew, when they grew and why.
So far I've tried Social Blade for historical follower data and it's actually pretty useful for spotting growth spikes and matching them to specific posts or campaigns.
But I'm hitting limits:
- Hard to tell if a spike came from organic viral content, a collab, a paid push, or a giveaway
- Can't see engagement rate trends over time (only follower count)
- No way to see what content was posted at the exact moment of a spike
Anyone found good ways to:
- Match follower growth spikes to specific content moments?
- Judge whether growth was paid vs organic vs collab-driven?
- See engagement rate history (not just current)?
Tools I've heard of but haven't tested yet: HypeAuditor, Phlanx, Modash, SparkToro. Curious if anyone's actually used these and whether they're worth it or overkill for research purposes.
purely competitive research / benchmarking. Any workflow tips welcome.