Hi everyone! I'm trying to figure out Reddit's paid advertising for our game and have a few questions. We're a small 3-person indie studio and we're about to release our announce date trailer, which will be the core of the adv. In your opinion:

• How much budget makes sense to start with?
• What CTR should I realistically expect? (I found 0.2% as an average in this blog post from last year. wondering if anyone has more up-to-date numbers) Also are there any other KPI to consider?
• Which subreddits are worth targeting for indie games? (I have a few in mind based on my game's genre, but I'd love to expand the list with your suggestions)
• Any dos and don'ts you've learned the hard way?

Any insight from people who've been through this would be really appreciated!
Thanks :)

Hi there!

Lots of people who came across our game had questions about its art direction, so I thought about posting some through this carousel.

Midgardr is our game and it started as our artistic outlet. We started working on it after quitting a not-really-screatively-fulfilling job. We felt like we needed to et it out and ss you can see, there's a lot going on (meaning there was a lot to express lol).

We put our heart and hands into it, drawing from a thousand inspirations to find the ones to follow. But also our head, because we didn't just follow what felt right (well, we did, but also) we studied how it could all hold together.

This is what came out of it. An outlet and a unique (totally human-made) work
We hope you love it as much as we do ✨

If you want to have a deeper look, here is the link to our steam (also, the demo is out)
🔗 https://store.steampowered.com/app/3645410/Midgardr/

Midgardr is cards, strategy, city building... and a mysterious story behind it all.
Steam: https://store.steampowered.com/app/3645410/Midgardr/

During Next fest, we have a looping stream on our Steam showing a full demo run, start to finish... with no spoiler of the ending.

So if you're up for it, go play and try to reach all the endings yourself.
Want to know what's in the demo? Check out this post for the full breakdown.

We'd love to hear what you think
Feel free to chat with us here on Steam or join us on Discord.

And of course, the feedback form is on the game's main menu, it helps us a ton.

Happy Next Fest!

Midgardr is cards, strategy, city building... and a mysterious story behind it all.
Steam: https://store.steampowered.com/app/3645410/Midgardr/

During Next fest, we have a looping stream on our Steam showing a full demo run, start to finish... with no spoiler of the ending.

So if you're up for it, go play and try to reach all the endings yourself.
Want to know what's in the demo? Check out this post for the full breakdown.

We'd love to hear what you think
Feel free to chat with us here on Steam or join us on Discord.

And of course, the feedback form is on the game's main menu, it helps us a ton.

Happy Next Fest!

Midgardr demo finally dropped along with the demo trailer

https://www.youtube.com/watch?v=Ypbhng3NqTE

What is Midgardr

Midgardr is a medieval city builder/ board game where you play as a duke banished by his king forced to build a village from nothing. Keep the settlement alive and your people happy. Cards, building, strategy... and luck will be your tools while the main story slowly unfolds.

Check out the game here: https://store.steampowered.com/app/3645410/Midgardr/

The demo acts like the prologue to the whole game

You'll learn who the Duke is, why he was banished, and what brought him to the edge of everything. It sets the stage for everything that comes after.

But you might also catch a glimpse of something bigger

The demo carries a hint about the meta-narrative about who's actually holding the cards. If you make it to the end and you'll discover a secret layer behind it all.

The goal is simple: reach the end without letting the village collapse into chaos. And keeping the peace is harder than it sounds.

Wishlist and play the demo: https://store.steampowered.com/app/3645410/Midgardr/

--

Now, let's get technical:

📦 What's in the Demo

• 35 turns — around 40/50 minutes of gameplay
• Real replayability: every run can unfold differently
• 2 different endings, each with 2 quest variants — 4 possible conclusions in total
• A narrative hook that opens the door to Chapter 1

⚙️ The Systems

Everything in Midgardr runs through cards. Here's what you'll find:

• City building — build and develop your village turn by turn
• Resource management — keep resources in balance to avoid collapse
• The Curtes — gather political allies, each with their own character and effect
• Event cards — choose how to face an event, then live with the consequences. What seems right often isn't
• Merchant — a pack-based shop available every 10 turns
• Oracle's Goblet — a tool to anticipate event outcomes, if you know how to use it
• Letters — the main narrative thread guiding you toward the chapter's ending
• State Changes — your village can fall into epidemic, famine or revolt depending on your choices. Keep an eye on it

💬 Your opinion matters!

If you want to leave us impressions or structured reports, find us on Discord

All Hail the Holy Radish

Midgardr demo finally dropped along with the demo trailer

https://www.youtube.com/watch?v=Ypbhng3NqTE

What is Midgardr

Midgardr is a medieval city builder/ board game where you play as a duke banished by his king forced to build a village from nothing. Keep the settlement alive and your people happy. Cards, building, strategy... and luck will be your tools while the main story slowly unfolds.

Check out the game here: https://store.steampowered.com/app/3645410/Midgardr/

The demo acts like the prologue to the whole game

You'll learn who the Duke is, why he was banished, and what brought him to the edge of everything. It sets the stage for everything that comes after.

But you might also catch a glimpse of something bigger

The demo carries a hint about the meta-narrative about who's actually holding the cards. If you make it to the end and you'll discover a secret layer behind it all.

The goal is simple: reach the end without letting the village collapse into chaos. And keeping the peace is harder than it sounds.

Wishlist and play the demo: https://store.steampowered.com/app/3645410/Midgardr/

--

Now, let's get technical:

📦 What's in the Demo

• 35 turns — around 40/50 minutes of gameplay
• Real replayability: every run can unfold differently
• 2 different endings, each with 2 quest variants — 4 possible conclusions in total
• A narrative hook that opens the door to Chapter 1

⚙️ The Systems

Everything in Midgardr runs through cards. Here's what you'll find:

• City building — build and develop your village turn by turn
• Resource management — keep resources in balance to avoid collapse
• The Curtes — gather political allies, each with their own character and effect
• Event cards — choose how to face an event, then live with the consequences. What seems right often isn't
• Merchant — a pack-based shop available every 10 turns
• Oracle's Goblet — a tool to anticipate event outcomes, if you know how to use it
• Letters — the main narrative thread guiding you toward the chapter's ending
• State Changes — your village can fall into epidemic, famine or revolt depending on your choices. Keep an eye on it

💬 Your opinion matters!

If you want to leave us impressions or structured reports, find us on Discord

All Hail the Holy Radish

Midgardr demo finally dropped along with the demo trailer

https://www.youtube.com/watch?v=Ypbhng3NqTE

What is Midgardr

Midgardr is a medieval city builder/ board game where you play as a duke banished by his king forced to build a village from nothing. Keep the settlement alive and your people happy. Cards, building, strategy... and luck will be your tools while the main story slowly unfolds.

Check out the game here: https://store.steampowered.com/app/3645410/Midgardr/

The demo acts like the prologue to the whole game

You'll learn who the Duke is, why he was banished, and what brought him to the edge of everything. It sets the stage for everything that comes after.

But you might also catch a glimpse of something bigger

The demo carries a hint about the meta-narrative about who's actually holding the cards. If you make it to the end and you'll discover a secret layer behind it all.

The goal is simple: reach the end without letting the village collapse into chaos. And keeping the peace is harder than it sounds.

Wishlist and play the demo: https://store.steampowered.com/app/3645410/Midgardr/

--

Now, let's get technical:

📦 What's in the Demo

• 35 turns — around 40/50 minutes of gameplay
• Real replayability: every run can unfold differently
• 2 different endings, each with 2 quest variants — 4 possible conclusions in total
• A narrative hook that opens the door to Chapter 1

⚙️ The Systems

Everything in Midgardr runs through cards. Here's what you'll find:

• City building — build and develop your village turn by turn
• Resource management — keep resources in balance to avoid collapse
• The Curtes — gather political allies, each with their own character and effect
• Event cards — choose how to face an event, then live with the consequences. What seems right often isn't
• Merchant — a pack-based shop available every 10 turns
• Oracle's Goblet — a tool to anticipate event outcomes, if you know how to use it
• Letters — the main narrative thread guiding you toward the chapter's ending
• State Changes — your village can fall into epidemic, famine or revolt depending on your choices. Keep an eye on it

💬 Your opinion matters!

If you want to leave us impressions or structured reports, find us on Discord

All Hail the Holy Radish

Midgardr demo finally dropped along with the demo trailer

https://www.youtube.com/watch?v=Ypbhng3NqTE

What is Midgardr

Midgardr is a medieval city builder/ board game where you play as a duke banished by his king forced to build a village from nothing. Keep the settlement alive and your people happy. Cards, building, strategy... and luck will be your tools while the main story slowly unfolds.

Check out the game here: https://store.steampowered.com/app/3645410/Midgardr/

The demo acts like the prologue to the whole game

You'll learn who the Duke is, why he was banished, and what brought him to the edge of everything. It sets the stage for everything that comes after.

But you might also catch a glimpse of something bigger

The demo carries a hint about the meta-narrative about who's actually holding the cards. If you make it to the end and you'll discover a secret layer behind it all.

The goal is simple: reach the end without letting the village collapse into chaos. And keeping the peace is harder than it sounds.

Wishlist and play the demo: https://store.steampowered.com/app/3645410/Midgardr/

--

Now, let's get technical:

📦 What's in the Demo

• 35 turns — around 40/50 minutes of gameplay
• Real replayability: every run can unfold differently
• 2 different endings, each with 2 quest variants — 4 possible conclusions in total
• A narrative hook that opens the door to Chapter 1

⚙️ The Systems

Everything in Midgardr runs through cards. Here's what you'll find:

• City building — build and develop your village turn by turn
• Resource management — keep resources in balance to avoid collapse
• The Curtes — gather political allies, each with their own character and effect
• Event cards — choose how to face an event, then live with the consequences. What seems right often isn't
• Merchant — a pack-based shop available every 10 turns
• Oracle's Goblet — a tool to anticipate event outcomes, if you know how to use it
• Letters — the main narrative thread guiding you toward the chapter's ending
• State Changes — your village can fall into epidemic, famine or revolt depending on your choices. Keep an eye on it

💬 Your opinion matters!

If you want to leave us impressions or structured reports, find us on Discord

All Hail the Holy Radish

We're opening Event Card creation to the community

Midgardr is a game of choices. Anyone taking part in our playtest knows it well — open until 11/05!

One of the things that comes through most clearly across Midgardr's mechanics are the Events of destiny, event cards that must be faced every three turns. Each one is a small story: a situation to deal with, a decision to make, an unknown consequence... revealed only after the choice has been made. That's their choose-and-discover mechanic.

Writing these events is one of the most peculiar jobs in development: it demands creativity, narrative sensibility, and a certain ability to think in systems. It's a long process, sometimes frustrating. It's not for everyone... but for those who get into it, it's hard to stop.

That's why we're opening it up to the community! [LINK]

We've put together a form where you can submit your own events for Midgardr. There are no strict rules to get started, you'll find everything explained inside.
What we're looking for is simplicity, consistency with the tone of the game, and that touch of moral ambiguity that makes a choice genuinely hard.

Selected events will make it into the game. And everyone who contributes will be credited in the official Midgardr credits.

If this sounds interesting, the link is here [link]. If it's not for you, no worries... but if it is, welcome to the team.

All Hail the Holy Radish 🌱

We're opening Event Card creation to the community

Midgardr is a game of choices. Anyone taking part in our playtest knows it well — open until 11/05!

One of the things that comes through most clearly across Midgardr's mechanics are the Events of destiny, event cards that must be faced every three turns. Each one is a small story: a situation to deal with, a decision to make, an unknown consequence... revealed only after the choice has been made. That's their choose-and-discover mechanic.

Writing these events is one of the most peculiar jobs in development: it demands creativity, narrative sensibility, and a certain ability to think in systems. It's a long process, sometimes frustrating. It's not for everyone... but for those who get into it, it's hard to stop.

That's why we're opening it up to the community! [LINK]

We've put together a form where you can submit your own events for Midgardr. There are no strict rules to get started, you'll find everything explained inside.
What we're looking for is simplicity, consistency with the tone of the game, and that touch of moral ambiguity that makes a choice genuinely hard.

Selected events will make it into the game. And everyone who contributes will be credited in the official Midgardr credits.

If this sounds interesting, the link is here [link]. If it's not for you, no worries... but if it is, welcome to the team.

All Hail the Holy Radish 🌱

We're opening Event Card creation to the community

Midgardr is a game of choices. Anyone taking part in our playtest knows it well — open until 11/05!

One of the things that comes through most clearly across Midgardr's mechanics are the Events of destiny, event cards that must be faced every three turns. Each one is a small story: a situation to deal with, a decision to make, an unknown consequence... revealed only after the choice has been made. That's their choose-and-discover mechanic.

Writing these events is one of the most peculiar jobs in development: it demands creativity, narrative sensibility, and a certain ability to think in systems. It's a long process, sometimes frustrating. It's not for everyone... but for those who get into it, it's hard to stop.

That's why we're opening it up to the community! [LINK]

We've put together a form where you can submit your own events for Midgardr. There are no strict rules to get started, you'll find everything explained inside.
What we're looking for is simplicity, consistency with the tone of the game, and that touch of moral ambiguity that makes a choice genuinely hard.

Selected events will make it into the game. And everyone who contributes will be credited in the official Midgardr credits.

If this sounds interesting, the link is here [link]. If it's not for you, no worries... but if it is, welcome to the team.

All Hail the Holy Radish 🌱

We’re a small indie team (Holy Radish) working on our first game, and after a lot of internal testing, we’re finally ready to let players in.

Steam Playtest here: https://store.steampowered.com/app/3645410/Midgardr/

Midgardr is a medieval board game blending strategy and storytelling, where every choice shapes your fate: it's a solo, turn-based, city-builder, where you play through cards as a medieval administrator. Every system revolves around cards: you build your settlement, manage resources, recruit political figures and face events that force you to make decisions. The goal is simple on paper: survive until the end of the chapter without letting your village fall into chaos.

The current playtest includes Chapter 1 (out of 3):
– Around 40–50 minutes per run (35 turns)
– Multiple endings (4 variations total)
– High replayability depending on your choices
– A narrative that starts to branch and hint at something bigger beneath the surface

We’re especially looking for feedback on:
– Game balance (does it feel fair, too punishing, too easy?)
– Clarity of mechanics and UI
– Overall flow and pacing
– Bugs, glitches, or anything that feels off

More infos here: https://store.steampowered.com/news/app/3645410/view/509611655771980686?l=english

We’ve set up a form for structured feedback: [ https://forms.gle/FAEAD9vYoxa4LQREA ]
And a Discord where we’re actively collecting thoughts (and bug reports): https://discord.gg/deaCvv2EPt

If you decide to try it, tell us what works and what doesn’t. That’s exactly what this phase is for. Thanks to anyone who takes the time to play it.

We’re a small indie team (Holy Radish) working on our first game, and after a lot of internal testing, we’re finally ready to let players in.

Steam Playtest here: https://store.steampowered.com/app/3645410/Midgardr/

Midgardr is a medieval board game blending strategy and storytelling, where every choice shapes your fate: it's a solo, turn-based, city-builder, where you play through cards as a medieval administrator. Every system revolves around cards: you build your settlement, manage resources, recruit political figures and face events that force you to make decisions. The goal is simple on paper: survive until the end of the chapter without letting your village fall into chaos.

The current playtest includes Chapter 1 (out of 3):
– Around 40–50 minutes per run (35 turns)
– Multiple endings (4 variations total)
– High replayability depending on your choices
– A narrative that starts to branch and hint at something bigger beneath the surface

We’re especially looking for feedback on:
– Game balance (does it feel fair, too punishing, too easy?)
– Clarity of mechanics and UI
– Overall flow and pacing
– Bugs, glitches, or anything that feels off

More infos here: https://store.steampowered.com/news/app/3645410/view/509611655771980686?l=english

We’ve set up a form for structured feedback: [ https://forms.gle/FAEAD9vYoxa4LQREA ]
And a Discord where we’re actively collecting thoughts (and bug reports): https://discord.gg/deaCvv2EPt

If you decide to try it, tell us what works and what doesn’t. That’s exactly what this phase is for. Thanks to anyone who takes the time to play it.