▲ 1 r/NITIAN

cant decide dtu ece vs nitt ice

i feel dtu ece might be good but is leaving the nit tag worth it?? also dtu so many ppl in tech so difficult to join tech branches

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u/I_nstict — 6 days ago

my exact process for building a cold email list that actually converts

this isnt a framework or a mental model or whatever. its literally what i do monday through friday to build lists that book meetings for our clients. we run a 3 person agency out of lisbon, 11 clients right now mostly marketing agencies, and this is the process thats been working for about 14 months straight. if you do cold email for a living you can probably steal parts of this and run it tomorrow

monday mornings are list building days. i block 7am to noon for this and nothing else. my VA handles the initial scraping, she pulls from LinkedIn Sales Nav using saved searches we built per client. each client has between 3 and 8 saved searches depending on how many ICPs theyre targeting. she exports into google sheets (yes we still use google sheets for basically everything, i know, dont @ me) and tags each row with the search it came from, the date, and the client code. on a normal monday she pulls somewhere between 400 and 700 new contacts across all 11 clients. some weeks its more like 300 if the searches are getting thin and we need to rebuild them

the sheets thing is actually important because we tried Clay for orchestrating all of this and it was fine for enrichment but as a source of truth it made things confusing fast. we kept losing track of which contacts had been enriched, which ones were sent, which ones bounced. a google sheet with conditional formatting and some basic formulas honestly just works better for our size. i know that sounds dumb but weve tried Airtable, tried Notion databases, and we always end up back in sheets. maybe thats a us problem

monday afternoon into tuesday morning is enrichment. this is where the list goes from linkedin profiles to something we can actually email. we run everything through Prospeo for enrichment because about 8 months ago we were using Hunter and the bounce rates were killing us, like 6 to 7% on lists we thought were clean. switched to Prospeo and bounce rates dropped to around 1.5 to 2% on verified lists, which made a huge difference because anything over 3% and youre basically burning inboxes for no reason

that said Prospeo can be a bit slow on bulk jobs, like if im pushing through 500+ contacts it might take 20 to 30 minutes which isnt terrible but its enough that i usually start the job and go make coffee or work on something else. not a dealbreaker just something to know

after enrichment i run everything through ZeroBounce for verification. this is a step some people skip and honestly for the first 6 months of running the agency i skipped it too because i figured enrichment was enough. that assumption cost me two client inboxes that got flagged in the same week. now its non negotiable. ZeroBounce catches maybe another 4 to 6% of emails that look valid but arent. $16/mo for the volume we do

tuesday afternoon and wednesday morning is segmentation and personalization prep. this is the boring part that nobody wants to do but its where our reply rates come from. we segment every list by company size, role seniority, and one custom variable per client. for one client thats whether the company has raised funding recently. for another its whether they have a job posting for a marketing role (which signals theyre growing and might need agency help). my VA does about 60% of this manually which is slow but the quality difference is real. when we tried automating all of it the reply rates dropped from around 4.2% down to like 2.8%

wednesday afternoon i load everything into Smartlead. we send from about 35 inboxes total across all clients, mostly through Mailforge which is $3/inbox/mo and honestly fine for what we need. each client gets 3 to 5 sending inboxes depending on volume. we do 25 to 30 sends per inbox per day, never more than that. warmup runs for minimum 21 days on new inboxes before they touch a real campaign. i used to do 14 days and thought that was plenty until we started seeing deliverability dip around week 3 of sending. turns out 21 days of warmup is the floor not the ceiling

thursday is campaign monitoring day. i check Smartlead dashboards for all 11 clients, looking at open rates, reply rates, and bounce rates specifically. if any inbox is bouncing above 2.5% i pause it immediately. if open rates drop below 35% on a sequence thats been running for more than a week thats usually a deliverability signal and i start investigating DNS records and sender reputation. most of our clients see between 45 and 65% open rates depending on the vertical and subject line

reply rates across our book average around 3.8%. some clients are at 5 to 6%, a couple are stuck around 2.5% and weve been trying to move those up. the biggest factor honestly isnt the copy or the offer, its list quality. when the targeting is tight and the emails are accurate everything else gets easier

fridays are for reporting and new client onboarding stuff. i send every client a weekly update in slack with the numbers: emails sent, opens, replies, meetings booked. we also do a monthly deeper report. fridays are also when i audit the full pipeline to make sure no leads are falling through cracks. again, google sheets. i have a master sheet with every active campaign, every inbox, warmup status, DNS records, the whole thing. its ugly but it works

cost wise the whole stack runs us about $850/mo for all 11 clients combined. thats Smartlead at $94/mo, Mailforge at roughly $105/mo for all the inboxes, ZeroBounce at $16/mo, Prospeo for enrichment at around $99/mo on the plan we use, and then some smaller stuff. LinkedIn Sales Nav is the biggest expense at like $99/seat and we have 2 seats. the margins are decent considering we charge between $800 and $1500 per client per month depending on volume

one thing i want to mention because i see people overcomplicating this all the time. you dont need 14 tools. you need a way to find people, a way to get their emails, a way to verify those emails, and a way to send. thats four steps. everything else is optimization on top of that foundation. we added Dripify for linkedin touchpoints on 3 clients and its nice but its not what moves the needle, the core email process is

ok this got longer than i planned. the main thing is just be consistent with it. monday list build, tuesday enrich and verify, wednesday load and segment, thursday monitor, friday report. stick to that every week and dont skip steps and youll be ahead of most people doing this

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u/I_nstict — 22 days ago

SMS copy for campaigns has a very low margin for sounding fake

I was looking at some campaign text examples and so many of them sound like they were written by a committee that has never texted a real human person before.

Too formal, too urgent, weird fake familiarity, etc. Like they were trying to write for email or direct mail with a manipulative twist.

RumbleUp came up while we were comparing political texting tools, but the platform doesn’t fix bad writing. The better examples I’ve seen are almost boring: clear reason for texting, plain language, easy opt-out, no “get your DOGE check when you complete your profile” scammy energy.

What have y'all seen in the wild or sent yourselves to avoid sounding fake when texting?

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u/I_nstict — 23 days ago

anyone else have a project plan that never matches what's actually happening?

manufacturing side here. our schedule lives in one tool and the actual production/ERP stuff in another, and they're never in sync. so I walk into status meetings basically guessing. and half the time I find out a part or tooling slipped after it's already blown the timeline.

spreadsheets got us this far but we're standing up new lines across a few plants now and it's falling apart. how do you keep the plan and the floor on the same page? or is that just the dream and everyone's faking status?

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u/I_nstict — 29 days ago