
This is how its done. The lateat Tata Seirra ev campaign is a strategy and communication design masterclass.
Here is the link

Here is the link
Brand Manifesto -
"At Knotway, you are at the heart of everything we do. Imagine weaving the future of your business with a double coin knot, symbolizing your strong connections and endless possibilities. We help you cultivate ‘Guanxi’, nurturing relationships that empower you with innovation for growth and success.
Your journey is our inspiration. We blend tradition with innovation to support you at every step. You are the hero of this story, and we're here to walk alongside you, bridging businesses brilliantly, every step of the way."
I don’t think public design competitions are automatically bad. They can be useful for public engagement.
But when a national-level mascot/logo becomes an open contest with tiny prize money, it raises a bigger question: why is professional design work being treated like a hobby?
In the UK/US/great design case studies, public-sector identity work is usually supported by design systems, brand guidelines, accessibility standards, in-house teams or proper procurement. A public brand is not just a cute logo. It needs research, strategy, testing, usability, accessibility and long-term consistency.
Here, we keep seeing important government/psu identities pushed as competitions. Crowd participation is fine, but the final identity of a public institution should involve paid professionals and proper design process.
Designers deserve fair briefs, fair pay and credit.
A small render study of Hibiki 21. Spent most of the time getting the lights and the textures to behave right. Cinema 4D and Octane.
A logo that works in one place isn't a brand. It's a starting point.
This is a snapshot of how we think about brand systems at Studio Jamoora. Every project here was built so the identity holds across contexts. Not just looks good once.
Savvy Clinician needed to work as a full logo, a stacked mark, a favicon, and inside the product UI. Four contexts, one voice. The system was designed for all of them from the start.
Our own identity is built on perception, golden ratio relationship between the brand mark and logotype. Not decoration. When your mark has to work from a browser tab to a billboard, the proportions need to be intentional from day one.
ABO's verbal identity came first. "Close enough isn't good enough." The geometric pattern system, the rigid structure, the precise repetition. All of it followed from that single line. In healthcare diagnostics, precision isn't a value proposition. It's the whole point.
AW Jewelry needed emotional weight. "Telling your ultimate tale" shaped the typography, the photography, the way the logo sits over real hands. The visuals came from what the brand needed to say.
Brand systems mean every touchpoint already knows what it's doing. The logo isn't carrying the whole load alone.
3D motion design with a full environment. The motion acts as tactile feedback, a small punch that greets users the moment they land in the app.
The fullscope project included User Research, UX, and UI along with motion and illustrations.
AW Jewelry is built around The Ultimate Ring Experience, a custom ring journey designed to feel clear, thoughtful, and personal. We shaped their brand identity and designed a minimal marketing site with a guided multi-step onboarding form that turns preferences into a confident first step.
Read full case study here
Tools - Cinema 4D, Octane, and After effects for post process.
Motion Design done in Houdini, Cinema 4D and Octane.
Sound in Adobe Audition.
Porters is a Jazz Bar located in Germany where patrons can enjoy freshly brewed porter beer accompanied by Jazz music in a cozy ambiance illuminated by dim red lighting. The Art Deco posters serves as extension of their logo and their brand identity just like Dubonnet.
A few months back, we were redesigning our logo. We wanted it to carry a wit rooted in culture ;hence, the lattoo.
It became our identity: playful, spinning, and symbolic of a shift in perception.
Motion should exist as a system, a design system that caters to its audience.
Motion design is not just about making things move.
It is not random keyframes, fancy transitions, or adding movement just because the screen feels empty.
Good motion has intent.
It guides the eye. It builds rhythm. It explains an idea. It creates emotion. It makes the viewer feel the story, not just watch the visuals.
Every movement should answer a simple question -
Why is this moving?
Is it revealing something? Is it creating tension? Is it showing transformation? Is it helping the viewer understand the product better?
Grateful when the very tools you use to create your work recognize and feature it.
This piece was featured by Maxon and Cinema 4D on their social channels, which makes it even more special for me.
In the end, motion design is not about movement, It is about direction, emotion, and storytelling through movement.
Move with meaning.
Can't figure out if it is possible to export vertex maps/color maps on lines/polyline from Houdini ? I have exported it previously on meshes, but not sure about points or splines.
I essentially want Mask_1 to be exported so that I can use it as a Vertex map in Cinema 4D.
I tired promoting Mask_1 to vertex, also tried using Polylines, or covert to polygons - none worked. I get spline in Cinema without a map!
Its Suntory time!
Cheers to Hibiki lovers!
Took me around 3 weeks from modelling to final production. Turned few shots into posters too.
Its Suntory time!
Thought posting this to Hibiki lovers, I made this in Cinema 4D and Octane. Cheers to Hibiki lovers!
Took me around 3 weeks from modelling to final production. Turned few shots into posters too.
-juat wanted to gather some thoughts from actual audeinces.
The hero gears are manually keyframed, and rotations are done using xpresso. Few are fracture with step effector and most of them are Rigid body sim with baked alembic and time reversed.
Step effector with radial fields for the watch markings.
Fracture with Step and plain effectors.
Reversed rigid body dynamics using connectors - done on rigged strap. The insides are then animated using fracture and effectors with fields.
Hope this helps the community.
Sharing a recent personal project of a watch cgi/animation. Few months back I watched some incredible work by PUCK, specially their watch cgi done for IWC. I was awed with the intent and motion design. Back then, i decided to do a watch animation and here we are.
Few of the shots are inspired by IWC - Ingenieur. It took me around a month or so from storyboard to final production. For the sound, I am not a professional sound artist, I just used some folleys and basic layering for the sound design in Adobe Audition.
For me personal projects are an important part of creative process, they give me space to explore ideas freely and test visual direction.
- fluid sim was done in houdini(flip solver)
lots of effectors and octane scatter for plant growth.
Flip sim in Houdini, animation in Cinema 4D - rendered with Octane.
Made for humans by human with some fancy ingredients.
AI free formula.