Why in places that are known for having more vegans and vegan options are we seeing Gen Z be “significantly less likely than Millennials at the same age to consume plant-based alternatives or go vegan”?
While Gen Z is still more likely to go vegan than Boomers there seems to be a trend of Gen Z in areas of higher veganism in Western society refusing to go vegan and incorporate more plant based alternatives. Why is this happening in places like the UK, France, and the US?
https://www.sciencedirect.com/science/article/pii/S0048969721061192?via%3Dihub