Marketing Yourself vs Marketing Your Game
Something interesting within the marketing space (probably not limited to Indie Games, but at least something of note) is that some people tend to market themself and put themselves first and foremost in their posts and videos (e.g., themselves on the video covers, pictures of themselves on Reddit posts, make their story "personable" before actually talking about their game, etc.) and then the gameplay comes second. It's a very strange trend which seems counterintuitive to the advice of "Market Your Gameplay, show gameplay in the first 5 seconds". Instead, I am seeing enough of a trend where people post about themselves and not show gameplay until halfway through their video / post.
What are your thoughts on this and what is the actual success rate (direct heavily personal promo-to-wishlist trend)?
