cold brew every morning but couldn't hit protein so i built something for genz

3 years of coffee, zero consistent protein. tried mixing whey in. tasted like cement spent a year figuring it out cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major indian cities soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 7 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in. tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major cities soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 7 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in ahmedabad soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 8 days ago

cold brew every morning but couldn’t hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in ahmedabad soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 8 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in ahmedabad soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 8 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major cities soon sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 9 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein tried mixing whey in. tasted like cement spent a year figuring it out cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major indian cities soon sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 9 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in ahmedabad soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 9 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major cities soon soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 10 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major Indian cities soon sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 10 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all major cities soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 10 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein tried mixing whey in tasted like cement spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in all Indian cities soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 10 days ago

cold brew every morning but couldn't hit protein so i built something

3 years of coffee, zero consistent protein. tried mixing whey in. tasted like cement • spent a year figuring it out. cold brew arabica, 15g protein, zero added sugar, three flavors launching in chennai soon. sending free samples to a small group for honest feedback before we go wide

reddit.com
u/sipWTH — 10 days ago

I couldn't find a protein coffee I'd actually drink

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever. so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it's actually out, mostly be i want honest opinions not just nice ones

reddit.com
u/sipWTH — 11 days ago

I couldn't find a protein coffee I'd actually drink

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever. so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it's actually out, mostly be i want honest opinions not just nice ones

reddit.com
u/sipWTH — 11 days ago

Trying to build something from scratch has been a reality check

I’m trying to build a protein coffee brand called WTH which basically has 15g of protein and caffeine and A few months ago it was just me and a friend throwing around random ideas. Now we’re tasting samples, changing flavors, getting brutally honest feedback, and slowly figuring things out as we go.
Some days you feel like you’re onto something. Other days a sample arrives and you’re like “yeah… this ain’t it” I think that’s what surprised me the most. Building something isn’t one big moment. It’s a lot of small, boring, frustrating days that nobody sees for those in your 30s+, what’s something about building a business or career that only made sense once you actually went through it? And we im thinking of provide samples to people out there for genuine feedback about how it tastes

reddit.com
u/sipWTH — 12 days ago

I couldn’t find a protein coffee I’d actually drink

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever. so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it's actually out, mostly be i want honest opinions not just nice ones

reddit.com
u/sipWTH — 12 days ago

I couldn’t find a protein coffee I’d actually drink

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever.
so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it’s actually out, mostly bc i want honest opinions not just nice ones

reddit.com
u/sipWTH — 12 days ago

sick of mixing whey into my coffee so I just made an actual product instead

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever.
so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it’s actually out, mostly bc i want honest opinions not just nice ones

reddit.com
u/sipWTH — 14 days ago

sick of mixing whey into my coffee so I just made an actual product instead

ok this is gonna sound dumb but. i used to dump whey straight into my coffee to save time. tasted awful every single time. chalky, separates, whatever.
so instead of fixing my own laziness i just. made a canned version. milk based, real arabica, 15g protein, no added sugar. calling it WTH three flavors rn cold brew, vanilla hazelnut, tiramisu. did not expect to like the tiramisu one this much ngl samples are almost ready, launching in in a couple months after that. doing an early access list for people who wanna try a sample before it’s actually out, mostly bc i want honest opinions not just nice ones

reddit.com
u/sipWTH — 14 days ago