u/TittysForScience

Another brilliant advertisement, this time for a vintage Seamaster calendar from Reader’s Digest, September 1959 (the month my parents were born!), picked up on eBay and added to my growing collection of vintage watch advertisements.

Typography is a real interest of mine, so I collect across a few formats: banknotes, stocks, bonds, advertisements, newspapers from significant events (VE Day, the death of Churchill, September 12 2001, the day my son was born, Midnight Hammer), books on type, that sort of thing.

I love collecting all things Omega and related to or adjacent to watches I own. As a typography nerd I love old advertisements and do pay for them. I also enjoy sharing parts of my collection with other collectors

I wonder what they would grade at….

So many different attitudes in one fluffy form. Photos are from the recent months.

Omega Seamaster — French Advertisement Translation (Literal)

Why has the Omega Seamaster become the waterproof watch of high precision the most sought-after in the world?

**The Seamaster is a robust sport watch, waterproof, shockproof and antimagnetic.** But it is above all an instrument of high precision Omega. The Seamaster was created to give you for your whole life the satisfaction of an operation without failure and of an exactitude which is measured in seconds.

**It has the favour of the world…** The Omega Seamaster suits, just as well, the life of every day (note its classic line) as to a submarine dive (it is waterproof to 60 metres of depth). All those who wear the Omega Seamaster — they are nearly two million — have been won over by this variety of services. It has thus become the sport watch the most sought-after in the world.

**It has proved itself in the fire of combat.** The Seamaster was born during the Second World War, at the demand of the British armed forces. They charged Omega to manufacture a wristwatch associating a great precision with a robustness to all tests.

**An automatic watch** But evidently, the engineers of Omega did not remain there. After having demonstrated that robustness, precision, elegance can go in pair, they wished still to add a quality to the Seamaster: automatism.

**A watch for your whole life** The parts of the Seamaster are machined according to demands which go up to the 2000th of mm. The 30th of the thickness of a hair. For a watch, manufactured with so great a precision, the wear is negligible. That is to say that, if you accord it a minimum of care (oiling and cleaning) your Omega Seasmaster will last your whole life.

**What does the Omega guarantee represent?** It is evident that a watch machined according to so great demands can be guaranteed unconditionally and integrally. All Omegas are so for one year. This guarantee is honoured by each watchmaker-jeweller Omega in the entire world. Whatever the country where it was issued. For you, it is the assurance that, at your home or on a voyage abroad, you will always be able to benefit from the guarantee and the service Omega.

Price range:

*Model illustrated:*

Ref. CK 14704 Seamaster Automatic steel case . . . . . . . . . **370 NF**

Ref. KO 14704 Seamaster Automatic gold-plated case, steel back . . . . . . **525 NF**

*Same model with manual winding:*

Ref. CK 14390 Seamaster non-automatic steel case . . . . . . . . **285 NF**

Ref. KO 14390 Seamaster non-automatic gold-plated case, steel back . . . **420 NF**

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*To allow you to choose your Omega, a booklet of 12 pages in colour has just been published. It will suffice to request it by writing to: Omega-Collection, 6, avenue de Villars, Paris-7e, who will send it to you graciously.*

The humidity was low enough, there was not a hint of rain in the forecast, the temperature sitting just right, there was not a single planet misbehaving for once, and it all lined up yesterday for an absolute stunner of a day in Sydney, Australia.

The kind of day that lets my 1960 Seamaster Cal. 552 out to play.

My wife snapped this on our way into town for a conference yesterday morning and only showed me today.

I try to stay detached from "stuff," but the watches are the exception to the rule. The purists would probably call it the "Watch of Theseus" because I sent it straight to Omega for a full overhaul the moment it came into my custodianship.

I will let them keep their "original" oils from the Eisenhower administration; I have a similar vintage Seamaster with a date complication there right now for the same treatment. Not only is it a good quality service by the manufacturer it also confirms authenticity for when I do not have papers for the watch. Omega will not service a fake.

That’s my standard: unless a piece has the kind of heavily documented provenance that earns it a spot behind glass, it’s a tool. I’ve gladly sent heirloom watches to Omega SA, with permission from family (grandfathers watch sent to omega with my father’s and uncle’s permission) to ensure they continue to survive. Any maintenance done after that is the local watchmaker whom I trust.

I won’t let them seize up in a drawer. Or have them overhauled when they come into my possession by anyone else. A vintage Omega is meant to be worn; provided you’ve got the patience to wait for the right weather…

I found this amazing coat on eBay and took a punt.

It’s absolutely beautiful and fits wonderfully! I trust the seller so it should be Australian rabbit fur from somewhere mid 1960’s. I think it could be maybe a commissioned piece due to the quality of the lining and lack of any labels or anything like that.

Pardon the oh so trendy pants and Ugg boots….