
28 days, 3 solo-built apps, real numbers (not a flex, looking for what I'm missing on visibility)
I've been building and shipping apps solo under my own brand for a while now. Wanted to share real App Store Connect data from the last 28 days across 3 apps instead of the usual "I made $10K in a week" post — because honestly the thing I'm stuck on isn't building, it's visibility.
[Screenshot 1] — App A: 73 downloads, 21.4% conversion, $28 proceeds
[Screenshot 2] — App B: 528 downloads, 12.5% conversion, $19 proceeds
[Screenshot 3] — App C: 96 downloads, 2.55% conversion, $5 proceeds
Conversion on App A is genuinely good — the problem is nobody's finding the product page (only 587 impressions). App B has decent traffic but conversion tanked -60.9% recently. App C's numbers say the listing itself needs work.
I've started making TikTok/Instagram content for these — mostly screen-recordings, and for one app I'm testing AI-generated videos since I don't want to be on camera. Too early to say if it's moving the needle.
If you've cracked organic visibility for small indie apps (not paid UA), genuinely want to hear what worked. What's actually driving your impressions — ASO keyword changes, specific content formats, Reddit/TikTok, something else?