u/Long-Transition9616

I’m helping a design agency run google ads. As the budget is tight, I’m focusing on exact match. I haven’t worked on google ads in the last 6 months. And now, when I did the keyword research. Each theme contains more than 20 keywords even if I’m going for exact. In this case, do you suggest to go for phrase matching? Or is it ok to have 20+ keywords in one ad-group with exact match. Also, if I choose phrase matching, how is it working for you folks now? Will it trigger broad match type searches? Any recommendations will be helpful. Thanks!

I’ve faced many challenges in my life from childhood to till today..And I somehow managed to deal with them every single time.. but whenever life throws a bigger than before challenge in front of me, deep down I know, I’ll figure it out and things will be manageable..but still, i feel this unknown fear in my chest-what if I won’t this time. And then, I think about every possible worst-case scenario and get panicked. I’m trying to tell myself that it’s not a life-or-death situation and you will figure it out eventually…but I keep spiraling into negative thought loop and judging myself for not being good enough. Has someone faced similar kind of challenge? How do you regulate yourself? Any recommendations are appreciated. Thanks🫂