u/Long-Transition9616

I have worked on accounts with limited keywords and search volumes, but nowadays, I’m working with a company having at least 100 keywords in one campaign. The account is new, and i earlier suggested and started with max cpc. But the owner asking me to test max conv, max cpc, and impression share…

I told them max conv needs 30 conversion to help Google understand what conversion means. There argument: but all the variables, impressions, clicks and conversions are unknown. So why not shift to maximize conversion and why max cpc with a cap. I can argue with maximize conversion has no cap, meaning clicks can cost from $2 to $20. But other than that I don’t have much to say.