Launching a consultancy for hostels, colivings, surf camps; does my approach make sense?
Hi! I'm trying to launch a consultancy agency for hostels, colivings, surf camps, and similar lifestyle hospitality properties.
Some context: I lived as a digital nomad for about four years. During that time I got to see the best and the worst of this kind of location. I met owners and founders of chains, watched properties rise and become recognized brands with multiple locations, and also watched others fall apart over stupid mistakes or just lack of passion. I also became close with volunteers and workers at a lot of these properties, so I've seen the operational side up close too, not just the business side.
Now I want to build an agency to advise people who want to start in this business, or who already have the means and want to invest in a property. The idea is to guide them on how to build the place, hire the right people, give the property soul and recognition, and help them scale.
There's a lot I want to do, but I'm not sure how to actually start. I have a partner with me, and between the two of us we have solid commercial backgrounds, plus experience in marketing, content creation, and some light programming.
My current plan is:
- Start by finding real pain points; what owners/managers would actually pay to solve
- Tailor solutions around those specific pain points instead of a generic offer
- Start spreading the word through community connections and owner friends we already have
Does this approach make sense? Any advice on how to validate this faster, or things I should be thinking about that I'm missing?
Thanks!!