A business born from a personal problem
I work for The Farmer’s Dog, but I was rereading the story of how the company got started and thought the origin was interesting because it started with a problem one of the founders was personally dealing with.
One of the founders, Brett, had a dog named Jada who had severe digestive issues for the first two years of her life. He tried pretty much every food he could find, but nothing seemed to help. Eventually, a vet suggested he try cooking for her at home. According to the story, Jada started doing much better.
That experience eventually led Brett to team up with his friend Jonathan and start The Farmer’s Dog.
What I find interesting is that he wasn't trying to come up with a startup idea. He was trying to solve a problem he was personally dealing with.
I think that's worth remembering if you're trying to start a business. Sometimes the best ideas aren't found by brainstorming random business ideas or trying to predict the next big trend. They come from problems you already understand firsthand.
If you've ever thought, “Why doesn't a better solution exist for this?” it might be worth paying attention to that question.
Not every problem is a business opportunity, obviously. But I do think personal experience can be a pretty good place to start.