u/Tricky_Clock8263

Swiggy gets shareholder nod for key changes to secure IOCC status

Swiggy has secured shareholder approval for key changes aimed at helping it qualify as an Indian-owned and controlled company (IOCC), clearing a major hurdle after a similar proposal was rejected by investors in May.

At its August 18 annual general meeting (AGM), shareholders approved a special resolution to alter the company's Articles of Association (AoA) with 93.97 percent of votes in favour.

SBI Mutual Fund – ₹831 Cr
Societe Generale – ₹436 Cr
Goldman Sachs – ₹346 Cr
Tata AIA Life Insurance – ₹239 Cr
ICICI Prudential Life Insurance – ₹71 Cr
Aditya Birla Sun Life Mutual Fund – ₹38 Cr
HDFC Mutual Fund – ₹25 Cr

Multiple global funds (OXBOW, North Rock, etc.)

Total 3% stake fully absorbed at ~₹1535 (~₹2,949 Cr deal)
Smart money isn’t exiting… it’s rotatin

Blinkit’s average order value (AOV) was Rs 518 in the June quarter,
while Instamart’s was Rs 691. @instamart_it
Zepto’s AOV was lower, at around Rs 300-350..
Swiggy exiting store can handle 2x more order ..

Average order values vary considerably between platforms. As per latest disclosures,
Swiggy Instamart lead order value ..@Swiggy
Premium customer…
Create good profit margins..

Axis Bank & Self-Employed Customers — Lack of Clarity or Intentional Friction?

Applied for a credit limit enhancement with Axis Bank under self-employed category

Initial Requirement

Axis asked for:
• Last 2 years ITR
• Computation of Income

No mention of CA certification.
Simple and standard — submitted accordingly.

First Rejection ~

Response: “Computation not acceptable”

No explanation on:
• What is wrong
• What format is required

Second Submission

Submitted:
Full ITR PDF from Income Tax portal
Includes official Computation of Total Income (Part B-TI)

Still rejected.

Final Twist

Now Axis says:
“Provide CA-certified computation”

This is not about documents.
This is about unclear and shifting requirements:
If CA certification is mandatory →
Why not say it upfront?
Why multiple rejections for the same data?
Why force customers into repeated submissions?

If Axis Bank does not want to increase limits for self-employed customers,
then clearly communicate that.

Don’t create a process where:
Requirements keep changing
Customers keep guessing
Time gets wasted

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Codes:
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Zero MDR rules~Paytm business app…
Person 1 → pays ₹2,000 to Merchant
• Person 2 → pays ₹2,000 to same Merchant
• Person 3 → pays ₹2,000 to same Merchant
Does the merchant pay MDR?
No. Zero MDR.

Official confirmation from NPCI circular (still valid):

NPCI circular ~
The rule is strictly per transaction.
It is not based on total money received by the merchant in a day.

It is not based on number of customers.
As long as each individual payment is ₹2,000 or less, the merchant gets Nil MDR (for small offline merchants).

Even if 50 different people each pay exactly ₹2,000 to the same small merchant on the same day, the merchant still pays zero MDR on all of them.
MDR only starts when any single transaction crosses ₹2,000.

This is the clear and consistent position across all official sources.

Zero MDR rules~Paytm business app…
Person 1 → pays ₹2,000 to Merchant
• Person 2 → pays ₹2,000 to same Merchant
• Person 3 → pays ₹2,000 to same Merchant
Does the merchant pay MDR?
No. Zero MDR.

Official confirmation from NPCI circular (still valid):

NPCI circular ~
The rule is strictly per transaction.
It is not based on total money received by the merchant in a day.

It is not based on number of customers.
As long as each individual payment is ₹2,000 or less, the merchant gets Nil MDR (for small offline merchants).

Even if 50 different people each pay exactly ₹2,000 to the same small merchant on the same day, the merchant still pays zero MDR on all of them.
MDR only starts when any single transaction crosses ₹2,000.

This is the clear and consistent position across all official sources.

If small merchants have a ₹2,000 limit, then what’s the purpose of enabling “More than ₹2,000” payments with a 2.3% charge? 🤔

Most small shop and kirana easily accept RuPay credit card …
Per person Rs 2000…

Either you buy no cost emi axis card
6 month total cost Rs 120996 +784 processing fee …

Either you buy sbi cash no cost emi
121003 +81 processing fee…

The offer is applicable on the following IDFC FIRST Bank Credit Cards – FIRST Select, FIRST Wealth, FIRST Family, FIRST Millennia, FIRST Classic, FIRST WOW!, FIRST WOW! Black, LIC Select, LIC Classic, FIRST SWYP, Power, Power Plus, Ashva, Mayura, Diamond Reserve, Hello Cashback, FIRST EA₹N and Indigo.

Category exclude …
MCC Code
1
Cash and Quasi Cash
6010, 6011, 6050, 6051, 7280
2
Wallet Load
6540

Meesho is literally telling you how payments work… if you read between the lines
Accepts Amex / Credit Cards / UPI
Gives ₹20 discount on online payment (₹175 → ₹155)
Charges ₹20 EXTRA for Cash on Delivery

Now ask yourself — why would they penalise COD and reward online?

Reality of payment economics:
MDR cost (what Meesho pays):
Credit cards: ~2–3% (Amex even higher)
UPI: ~0–0.3%

Even after paying this, they still push online payments.

Because COD is FAR more expensive ~

Cash handling risk~
Cash can be lost, stolen, or mismatched. No such issue in digital payments.
Settlement delay~
Online → instant confirmation
COD → money comes after 2–3 days (working capital blocked)

Courier charges~
Delivery partners charge EXTRA for:
Cash collection
Reconciliation
Reverse logistics

High RTO (Return to Origin)
COD orders have much higher cancellation rates
Customer can simply refuse delivery →
Shipping cost lost
Inventory stuck
Double logistics cost

Fake / low-intent orders
COD attracts non-serious buyers
increases operational inefficiency

Final takeaway:
Even after paying MDR on cards,
Platforms like Meesho STILL prefer:

UPI / Credit Cards >> COD

Because:
COD = logistics + risk + delay + cancellation loss
It’s not a “free service” —
It’s actually the most expensive payment mode in e-commerce.
If you understand this,
you’ll understand why every platform is quietly pushing
“Pay Online & Save More”

Axis card 5000 discount
Plus 4000 cashback

Total cost 131000

4% discount
Also pay credit card ..no extra charge..
Easily sell any time …
Get cash …

I am just talk because..
Previous silver high some Rs 400000 on exchange..
But market price don’t up …

Either hold digital silver .. sell can exchange price ..

Paytm is now Rs Rs 90000 CR above company
Also hold Rs 13200 cr cash
Get good safety ..