
Why are cinemas suddenly slashing ticket prices?
https://tribune.net.ph/2026/07/04/why-are-cinemas-suddenly-slashing-ticket-prices
> Consumers today have more choices than ever. Streaming platforms, social media, video games, live theater, concerts and countless other leisure activities are competing for the same audience. Inflation has also made Filipino households more selective about how they spend their discretionary income. Every entertainment purchase is weighed more carefully than before. > > ... > > The bigger question is whether affordability alone can change audience behavior.