I tracked everything I did for two weeks that felt like work but wasn't. The pattern was embarrassing.
Not doom scrolling. Not Netflix. I mean the stuff that disguises itself as progress.
Redesigning things nobody asked for. Reading competitor blogs for two hours because starting felt harder than researching. Starting to plan a completely different project the moment the current one got difficult.
I called it productive drift when I figured out what was happening. The work felt real. I felt busy. My to-do list got shorter. The actual project I cared about moved almost nothing.
The thing that broke it for me was one question I started asking before I let myself start anything new: does this actually move my project forward today, or does it just feel like it does?
Sounds obvious. Almost impossible to answer honestly in the moment when you actually want to do the thing.
Anyone else recognise this? Not the obvious procrastination but the sneaky kind that looks exactly like a productive day until you check whether the thing that matters moved.