I feel like within the US political landscape. There is a push to make veganism seem effeminate and something only gay men and women do.
For the longest time masculinity has always been associated with hunting violence and fighting. Man hunting fish and bugs as trophies of how manly they are.
Recently which is the last 5 years. I think there's been a Push by people like Jordan peel. To make vegan as a look like it's not fit for men where it's bad because real men eat meat