
New California law makes streamers lower the volume on ads
Starting Wednesday, California banned streaming platforms from running excessively loud, often startling, advertisements.
Under the new law, streamers — including Netflix, Hulu and Prime Video — will be forced to maintain consistent audio levels throughout their entertainment programming, including ad breaks.
The move comes as streaming giants increasingly rely on ad-supported tiers to boost subscribers and ad revenue.
Given California's major influence in the entertainment industry, it could become a new nationwide standard for streamers.
Similar legislation is set to go into effect in Illinois next year.